From an active user’s point of view, let’s acknowledge ad fatigue in social media these days. We are inundated with advertising every time we step out our front door, turn on the television, or glance at our phones, so many people are sick of it.
Installations of ad blockers increased by a whopping 30% last year, owing to people’s desire to establish a content-only atmosphere for themselves online.
On the other hand, ad blockers have far less influence on paid social. Facebook and others continue to discover loopholes that allow their revenue-generating advertising to continue to be delivered to users. At the moment, many marketers are using sponsored social, and the views on those advertisements are what create money for social networks.
But how can you keep people from growing weary of your advertising when you’re fighting with a cynical readership and so many other advertisers?
As it is usually called, Ad fatigue occurs when your target audience has seen your commercials several times and begins to disregard them. But, perhaps more crucially, it might spell the end of your paid social marketing.
Ad fatigue in social media has been a source of performance disruption as long as marketing has progressed. Practical creativity is a good talking point for businesses since it is the initial point of contact between them and their audiences.
The displeasure with creativity arises when an ad succeeds well for a short period before plummeting in performance. This loss in engagement affects all channels, from outdoor to social to podcast audio marketing.
If you as a marketer find your social media campaigns a victim of the described symptoms, keep reading as we dissect this disease and give you the cure that works!