The increasing hype around social media has paved the path for influencer marketing to be the latest trend, where brands collaborate with influencers to help promote their products and services. To find the perfect fit for the partnership, brands rely on third parties — influencer marketing agencies.
Influencer marketing agencies assist brands and companies to find the best-suited influencer for them from the pool of the ever-growing number of creators flooding the internet. These agencies help brands every step of the way: from influencer discovery to management, content creation, and feedback on the campaign’s success.
Instagram is one of the leading social media platforms for influencer marketing, and has become a crucial platform for influencer marketing agencies as well.