Top 25 Influencer Marketing Agencies

Influencer marketing agencies manage the recruitment of influencers, organization growth, and content creation. Here are 25 Top influencer marketing agencies you should know.

top-influencer-marketing-agencies-2022

Marketing is one of the biggest driving forces that empower the growth and success of numerous business organizations worldwide.

The massive influx of start-ups in the global market has greatly influenced the need, demand, and role of marketing techniques and campaigns to help increase brand awareness, generate new leads and enable brand promotions.

This exponential demand for marketing has led to the rise of various forms of marketing, such as growth marketing, content marketing, performance marketing, influencer marketing, etc.

For companies to keep growing and gaining more customers, many of them have turned to influencer marketing: the use of content creators and influencers to increase their brand awareness and promote their products or services.

The rise of influencer marketing has consequently led to influencer marketing agencies offering businesses content creation and management services specifically for influencer campaigns. Judging by how an estimated 66% of brands are expected to increase their influencer marketing budget for the next year, we can agree that influencer marketing is here to stay.

 

What is Influencer marketing?

Influencer marketing, the new form of marketing online, is brand or service endorsement, or placement by a influencer. An influencer is essentially anyone in the digital world that has a following of people that listen or watch their content. Commonly influencer marketing is done through Instagram, Tik Tok, Facebook, or YouTube.

A brand hires an influencer marketing agency that has a pool of content creators that can be engaged in brand placements.

Why is influencer marketing important?

Customers these days spend all their time online, exploring content, consuming different things on a variety of platforms. They spend more time watching content online than they do reading a magazine or watching television. Influencer marketing has become very popular and is an important tool to convince customers about a product or service. A product featured on Tik Tok by a popular influencer gets more sales than a product that is advertised in a magazine.

This is why influencer marketing has become so important, as people mostly consume content online and are constantly exposed to different brands. People listen to their favorite influencers and an endorsement by their favorite content creator generates more leads for the brands.

How to get started with influencer marketing

There are different ways to start engaging with influencers, but you will need to hire a agency and follow a few steps to ensure a  prosperous interaction.

1) Hire an agency

To be successful at influencer marketing, the first step is to hire an agency that works with a variety of influencers and has executed campaigns with them. Having an agency helps in negotiating a good price with the influencers, while also ensuring that your brand gets the right kind of content from the influencer. An agency can also help in identifying the influencers that fit best.

2) Develop a brief

Having a clear idea of your goals will help you achieve the best execution of the campaign. You and your team must develop a clear brief defining what your brand is looking for, the timeline and the budget. This will enable the agency to develop a good proposal based on your needs.

3) Evaluate your success

Influencer marketing can help your brand, but it also requires consistent evaluation to assess if the chosen strategy is impactful. After the campaign is executed, the agency and your team must monitor its success and modify strategy where required.

Top 25 Influencer Marketing Agencies

We have identified 25 top influencer marketing agencies based on their knowledge and extensive experience in influencer recruitment, marketing campaign growth management, and content creation.

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 51–100

TOP Agency is a leading digital marketing agency that offers a wide range of services from corporate social responsibility, crisis communications and employee engagement to media relations, reputation management, thought leadership, and influencer marketing.

The agency combines a well-researched digital marketing strategy with affordable packages to help companies recruit influencers, develop data-driven campaigns, and develop content to help their clients achieve organizational growth.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Appvance
  • Dronedeploy
  • Marchex
  • Noiseaware

2. Nogood

Location: New York

Year Founded: 2017

Company size: 11–50

Nogood develops and manages customized influencer marketing campaigns that help brands target communities, drive sales and increase customer base. They specialize in helping SaaS, E-commerce, DTC, and B2B start-ups grow strategically from one stage to another with their vast network of influencers they make readily available to partner with these brands. The Nogood team is experienced and deeply understands the strategies and influencer campaigns that can help a brand succeed.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Nike
  • Microsoft
  • P&G
  • Ghostery

3. The Influencer Marketing Factory

Location: Miami Beach, FL

Year Founded: 2018

Company size: 11–50

Influencer Marketing Factory is popular for helping brands find influencers for Gen Z and Millennials on TikTok, Instagram, and YouTube. They specialize in helping music, apps, toys, eCommerce, and beauty brands to manage the entire marketing process – setting KPIs, selecting the right influencers and creatives, and ensuring the deliverable and campaign execution goes as planned.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Google
  • Sony Music
  • Universal Music
  • Warner Music Group

4. Kairos Media

Location: London, UK

Year Founded: 2015

Company size: 11–50

Kairos Media is an award-winning influencer marketing agency specializing in SaaS, CPG, and E-Commerce influencer management. They have a team of creative storytellers, social experts, and brand innovators who develop brand-specific creative content and campaigns to promote brands and increase their clients’ return on Investment (ROI). Kairos media also uses its software – Kairos Insights, for media buying, digital planning, and audience analysis to guarantee the success of the campaigns.

For more details, check out the company’s influencer marketing service page.

Client List:

  • LG
  • Audible
  • Unilever
  • Pringles

5. HireInfluence

Location: Houston, TX

Year Founded: 2011

Company size: 11–50

HireInfluence is one of the top influencer marketing agencies that has earned its place in the home of some of the world’s most prominent brands. They specialize in influencer marketing for CPG and DTC brands by providing them with paid media management, sourcing, and recruitment of creatives and brand and event management services.

HireInfluence offers almost everything a brand needs to promote its products or services and increase revenue.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Walmart
  • Southwest Airlines
  • McDonald’s
  • Payless

6. Obviously

Location: New York, NY

Year Founded: 2013

Company size: 51–100

Obviously is an all-in-one influencer marketing agency that helps brands develop influencer marketing campaigns tailored to customers’ needs and coordinate the entire process from start to finish. They specialize in helping CPG, eCommerce, and fashion brands develop innovative marketing processes. The agency also has extensive experience handling brand communication, campaign/audience analysis, and supply chain management, boasting over 400,000 influencer databases across several digital platforms.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Coca-Cola
  • Uniqlo
  • Sephora
  • Saks Fifth Avenue

7. IMA Agency

Location: Amsterdam, Netherlands

Year Founded: 2012

Company size: 11–50

IMA Agency has over 10 years of experience in influencer marketing and campaign management. They specialize in helping SaaS, eCommerce, and CPG brands develop a wide range of conversion-led marketing campaigns with impressive success rates.

The agency has an in-house team of content creators, media strategists, and performance marketers who take on their specialized roles to ensure the success of the campaigns from development to execution.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Nivea
  • Samsung
  • Marshall
  • UnderArmour

8. Open Influence

Location: Los Angeles, CA

Year Founded: 2011

Company size: 51–100

Open Influence is a content-based influencer marketing agency that specializes in helping CPG, travel, finance, and insurance brands to manage their influencer marketing campaigns.

Open Influence is keen on developing super creative and strategic campaigns that improve customer experience and increase brand awareness. The company also facilitates a strong relationship between influencers and brands, ensuring that both parties stay committed to achieving the common goal.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Puma
  • Lincoln
  • Kelloggs
  • Bose

9. Influence Nation

Location: Hoboken, NJ

Year Founded: 2018

Company size: 11–50

Influence Nation is home to over 3,000 influencers across various social media and digital platforms. They specialize in helping CPG brands collaborate with readily available influencers to create high-quality content that can help these brands drive engagement and social media following. Aside from this, Influence Nation also handles market research, brand storytelling, and content promotion to help brands target and sell to the right audience.

For more details, check out the company’s influencer marketing service page.

Client List:

  • A&E
  • Coty
  • Walgreens
  • Dean and Deluca

10. Carusele

Location: Cary, NC

Year Founded: 2015

Company size: 1–10

Carusele is a full-service and support influencer marketing agency that specializes in helping eCommerce and CPG brands connect with their target audience through excellent content. With a clear understanding of the problems with some of the existing influencer marketing models, Carusele works with a different influencer marketing model that uses real-time data to improve influencer campaigns for better results.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Tyson
  • Revlon
  • Papyrus
  • Miamily

11. Fanbytes

Location: London, England

Year Founded: 2014

Company size: 1–10

Fanbytes is a UK-based influencer marketing agency that helps SaaS, CPG, and DTC brands to connect with their Gen Z audiences on TikTok, Instagram, Snapchat, and YouTube.

The agency specializes in developing strategic customer-focused marketing campaigns that help brands perform well in followership, reach, and conversion. Fanbytes only works on campaigns that target audiences from age 13–25.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Sony Music
  • BurgerKing
  • Boohoo
  • Benefit Cosmetics

12. NeoReach

Location: Longwood, FL

Year Founded: 2011

Company size: 11–50

NeoReach is a data-based influencer marketing agency that uses an algorithm to update its influencer database and track marketing campaign performance. NeoReach uses its proprietary software – Influencer Media Value (IMV), to develop data-driven influencer campaigns and sponsored posts for organizations with a large budget for traditional and digital ads.

NeoReach also manages the campaign analytics to ensure that the brands have a positive ROI.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Amazon
  • Airbnb
  • Blue Apron
  • Draft Kings

13. Audiencly

Location: Dusseldorf, Germany

Year Founded: 2018

Company size: 11–50

Audiencly has a portfolio of popular influencers readily available to develop high-quality and engaging content for their clients. They specialize in helping SaaS brands create successful and revenue-generating influencer campaigns with sufficient audience research and market analysis. The agency majors in sponsoring posts for clients, managing their digital channels, managing events, and coordinating product distribution.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Facebook
  • Wix
  • Google
  • Amazon

14. MoreInfluence

Location: Eatontown, NJ

Year Founded: 2020

Company size: 11–50

MoreInfluence is a full-service influencer marketing agency that helps brands connect with the audience, increase their brand awareness and promote their products to generate more revenue.

With over 35 years of experience in full-scale influencer marketing, MoreInfluence has a strong reputation for combining its marketing and advertising strategies to help them connect with its target audience.

For more details, check out the company’s influencer marketing service page.

15. Moburst

Location: Hackensack, NJ

Year Founded: 2013

Company size: 101–200

Moburst is a mobile-oriented influencer marketing agency specializing in mobile strategy, video production, and design and development to help brands connect with the right target audience.

They leverage the power of brand influencers and ambassadors to lend their voices to the brand’s product awareness and promotions. Moburst ensures that their clients work with the right influencers to help them market to the right target audience and contribute to the increase of their customer base.

For more details, check out the company’s influencer marketing service page.

Client List:

  • eBay
  • Samsung
  • Uber
  • Google

16. The Shelf

Location: New York, NY

Year Founded: 2011

Company size: 11–50

The Shelf is a data-driven influencer marketing agency specializing in strategy and planning, relationship management, and content optimization. They help develop strategic and data-driven solutions to increase brand awareness and conversions. The Shelf uses innovative technology to find and collaborate with influencers with high campaign success, overseeing the entire influencer marketing process to ensure their clients connect with the right target audience for better ROI.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Pepsi
  • Walmart
  • Simon
  • Hanes

17. Ubiquitous

Location: Los Angeles, CA

Year Founded: 2020

Company size: 11–50

Ubiquitous is a full-service influencer marketing agency specializing in TikTok marketing, social media marketing, and influencer marketing management.

They work with marketing specialists, social media strategists, full-time creative influencers, and media developers to improve their client’s social media presence and increase revenue. Ubiquitous uses machine learning and predictive analysis to solve marketing problems, increase brand awareness, and generate a high return on investment (ROI).

For more details, check out the company’s influencer marketing service page.

Client List:

  • Disney
  • Netflix
  • Adobe
  • Lyft

18. ApexDrop

Location: Erie, PA

Year Founded: 2016

Company size: 11–50

ApexDrop is a top-tier influencer marketing agency that specializes in brand management, content development (photography), and full-scale influencer marketing. Developed by a group of marketers, this agency helps brands build and manage influential communities that will drive brand awareness and strategic growth and generate revenue.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Pact
  • Swiss Gear
  • Constellation Brands
  • Liingo Eyewear

19. The Motherhood

Location: Pittsburgh, PA

Year Founded: 2004

Company size: 11–50

The Motherhood is a customer-centric influencer marketing agency that has been around for over a decade. The agency specializes in helping eCommerce and B2C brands to deliver powerful influencer campaigns that connect their clients to their most valuable audience. Their influencer marketing campaigns are customer-driven to target their client’s prospective customers and drive engagement to enhance sales.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Amazon
  • Walmart
  • River Mountain
  • Lilly

20. Mediakix

Location: Saint Monica, CA

Year Founded: 2011

Company size: 11–50

Mediakix is recognized as one of the fastest-growing influencer marketing agencies. They specialize in helping eCommerce, B2B, and DTC brands to connect and collaborate with vibrant and success-driven influencers. Mediakix is well known for its wide and updated list of successful social media influencers that have helped some of the biggest brands in the world to connect with their audiences and drive growth.

For more details, check out the company’s influencer marketing service page.

Client List:

  • LG
  • Facebook
  • Blue Apron

21. Sundae Collective

Location: Brooklyn, NY

Year Founded: 2016

Company size: 11–50

Sundae Collective is an all-around influencer marketing agency that specializes in content development and optimization, performance marketing, media strategy, and data analysis. They mostly help brands in SaaS, CPG, and DTC industries to develop creative marketing campaigns, develop media content, and connect with influencers to help them achieve their brand goals and increase conversions.

For more details, check out the company’s influencer marketing service page.

Client List:

  • LG
  • Regis
  • Birchbox
  • Allstate

22. Social studies

Location: New York, NY

Year Founded: 2015

Company size: 11–50

Social studies is a creative digital influencer marketing agency recognized as one of the fastest-growing agencies in the world by Adweek. They work with the discover-amplify model, which enables them to discover some of the biggest and most successful brand influencers, manage influencer marketing campaigns strategy and generate insights from the campaigns to help their clients grow.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Birchbox
  • Nutrafol
  • Panera
  • Klarna

23. SugarFree

Location: Los Angeles, CA

Year Founded: 2020

Company size: 1–10

SugarFree is a data-driven influencer marketing agency specializing in developing creative influencer marketing campaigns and managing brand communications with influencers and their audience. SugarFree helps SaaS, CPG, and eCommerce brands develop content, build campaign strategies, recruit influencers and manage the brand’s communication and relationship with influencers. Their team of highly trained and experienced social media strategies, data analysts, content creators, and marketers all work together to help their clients achieve their brand goals.

For more details, check out the company’s influencer marketing service page.

Client List:

  • TikTok
  • Gillette
  • Airbnb
  • Microsoft

24. August United

Location: Tempe, AZ

Year Founded: 2015

Company size: 11–50

August United is a full-service influencer marketing agency that helps its clients collaborate with influencers and develop a social media strategy. They provide a wide range of services from content creation to strategy development, Influencer recruitment, and brand activation for brands in the SaaS and CPG industries. August United integrates agile execution and audience insights to help its clients drive growth.

For more details, check out the company’s influencer marketing service page.

Client List:

  • Microsoft
  • Dial
  • PetSmart
  • Kroger

25. Socialfly

Location: New York, NY

Year Founded: 2012

Company size: 11–50

Socialfly combines social media management and influencer marketing management to help its clients increase their brand awareness and gain more customers. The agency specializes in helping eCommerce and CPG brands to build and manage influencer marketing campaigns in addition to their database of successful influencers that help their clients connect with their audience.

For more details, check out the company’s influencer marketing service page.

Client List:

  • 20th Century Fox
  • Georgia Pacific
  • HGTV
  • Girl scouts
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