Marketing is one of the biggest driving forces that empower the growth and success of numerous business organizations worldwide.
The massive influx of start-ups in the global market has greatly influenced the need, demand, and role of marketing techniques and campaigns to help increase brand awareness, generate new leads and enable brand promotions.
This exponential demand for marketing has led to the rise of various forms of marketing, such as growth marketing, content marketing, performance marketing, influencer marketing, etc.
For companies to keep growing and gaining more customers, many of them have turned to influencer marketing: the use of content creators and influencers to increase their brand awareness and promote their products or services.
The rise of influencer marketing has consequently led to influencer marketing agencies offering businesses content creation and management services specifically for influencer campaigns. Judging by how an estimated 66% of brands are expected to increase their influencer marketing budget for the next year, we can agree that influencer marketing is here to stay.