Still don’t believe the hype? Let’s crunch some numbers and we’ll tell you why Instagram Stories are such a big deal!
1. Instagram Stories are used by 36% of businesses to promote their products
Boasting over 1 billion users, it is easy for content to get lost amongst all that is posted on Instagram. With Instagram Stories, users, businesses, and individuals alike get to constantly update their advertising efforts, even if Feed posts go unnoticed.
When users tap to view Stories, audiences are reminded and advertised about your product or service- and they get to see the journey of the processes!
2. 60% of Millennials either post or watch Instagram stories
More than half of the global Instagram population worldwide is aged 34 years or younger, which means that a great percentage of Instagram users are inclined towards using Instagram Stories than other similar features across social media apps.
When the preference is clear, it only makes sense to move forward with Instagram Stories if you’re trying to get the best stats out of a wide audience!
3. In branded stories, between 15% and 25% of people swipe the links
Businesses, rejoice! Instagram Stories, which were created with the purpose of boosting engagement, is an amazing way to drive audiences to your product.
Through branded Stories and link shares, around 25% of people respond to products and otherwise- so you might as well take benefit of the conversions also!
Big deal, yet?
In a competitive atmosphere like social media, businesses need to be using all the features available to them to drive the best business result- and Instagram Stories is key!
The Science Behind Instagram Stories
You get the hype, and you’re on board.
But for new users, getting the hang of Instagram Stories and all its amazing features may take a bit to grasp. When you’ve got so many features packed into one, it’s better to know how each one works to get you to create your desired Story!
1. To access Instagram Stories, swipe left from your homepage to open the Instagram Camera.
2. Once there, you can choose to record or take a photograph as the base of your Story. You can also choose pre-recorded content from your phone and upload that to Stories as well.
3. If you’re going to create something new, you’ve got a handful of options in the Instagram Camera app to help you start:
- TEXT: You type onto a solid color or a photograph. This feature is meant for announcements, information distribution, and anything text-based, in all fairness.
- BOOMERANG: A few-seconded video loop that plays forwards and backward- Fun for adding a little motion to your Stories!
- LAYOUT: A collage maker that lets you layout your photos in sets.
- PHOTOBOOTH: Takes 4 continuous shots that are then stitched together to create one story- similar to how normal photo booths work!
- SUPERZOOM: A video zoom feature that adds a dramatic edge to your videos- Pretty fun if paired with entertaining audios!
- MULTI-CAPTURE: A story feature with photos taken in succession stitched together.
- LEVEL: A tool that displays a leveling grid on the screen to help users take balanced photographs- great for landscapes and orientation in general!
With these in-camera features, record away so you can jump onto more features after you have your content ready!
4. Stickers. Filters. Text. GIFs. Music. Quizzes. YOU NAME IT! To make your story as engaging and fun as possible, Instagram gives you plenty of options to customize your Stories as you won’t- get crazy with creativity!
You can even tag locations, other accounts, and hashtags within the Stories.
Once you’re done, you can add the Story to your account, a circle of Close Friends, or send it as a message to a follower!
Pretty neat, right?
Now let’s make one like a pro!
