How to Become an Influencer In 2021: Five Awesome Strategies
Back in 2014, influencer marketing wasn’t such a “big deal” because the overall growth trend alluded to using conventional marketing strategies. However, if you look at the same thing from a modern perspective, a lot of people are trying to figure out how to become an influencer.
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Part of the reason for doing that is because of the fat paycheck associated to different contracts with professional marketing companies and brands. Also, since influencers can drive way more traffic to brands, which eventually leads to a solid conversion rate, it’s the perfect time for you to become an influencer.
By the way, kudos to you if you were looking for information on how to become an influencer in 2014 because that’s when the trend was in its prime. Especially, for those people who have been in the industry, working as influencers, for the last 7 years, they are well established by now. In terms of influence, numbers, and user engagement, dating profiles tend to bring in more traffic.
Why Should You Become an Influencer?
According to a recent survey from our good friends at Statista, the expected number of social and digital media influencers is expected to go beyond a whopping 4 billion by the year 2025. What does that mean for you? Simply put, if you get started today and stick with your ‘how to become an influencer’ strategy for the next 4 years, you will have roughly 4 billion opportunities to rake in sponsors, businesses, and customers.
The only tough part is that people don’t know where to get started. Especially when we talk about the current-gen audience, most of them are millennials. Ironically, millennials have a short attention span, and a limited drive to stick with anything for copious amounts of time.
You may have seen videos spiraling on YouTube and another popular website with XYZ steps to become a millionaire, or how to be a successful blah-blah-blah in 3 easy steps. In truth, that’s just filler content that digital marketing companies and businesses produce to attract people. If it were really easy to reach the pinnacle of your career in 3 – 4 easy steps, everyone would have been doing it by now.
In all honesty, the only BEST advice on how to become an influencer that we can give you is to remain patient, work hard and stick with your strategy.
Ultimately, you will go through a rough patch; you may not be seeing a lot of engagement on your digital influencer platform, but it is all worth it. At the end of the day, we can guarantee that if you follow the basic outline stated in this post, you will become an influencer; one way or another.
So, let’s get to it.
Getting Started On How to Become an Influencer With These 5 Awesome Tips
1. Be Extra Careful When Selecting a Niche
As much as social media platforms are active these days, unfortunately, it is not that easy to establish your foothold as an influencer. The problem lies with the selection of niche, and the proper platform.
From a niche selection point of view, ask yourself what type of online influencer would you like to be?
Do you feel comfortable with creating videos centered around ‘How to guides’, do you have proficiency and expertise in a field that can benefit your audience, or is it video games and movies that you want to talk about?
There’s no direct answer to it. We recommend starting with a niche that you can actually connect with. If you love what you’re doing, you will have tons of ideas to connect with your audience and come up with all sorts of new content.
A lot of social media influencers create ‘Do It Yourself’ content. Since these people like to make things with their hands; they manage to flaunt their talents and amass millions of followers and business opportunities at the same time.
In terms of data-driven numbers and statistics, each platform is different. For instance, the most active time slots for influencers to post content are highlighted in the image below:
There’s a good reason for posting Instagram content anywhere between 7 PM to 11 PM because that’s the time when the platform has most of its online traffic. Sticking with numbers is a good thing because, at the end of the day, that’s where your future growth results, scalability, and business opportunities are going to come from.
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2. Audience Engagement Is a Big Deal, Here’s Why
Once you have selected a niche and released a bunch of videos, or shared content over a couple of months, you will notice user engagement trends.
You can find a lot of useful information by doing a detailed content drill-down of your social media audience analytics reports. These reports highlight some of the crucial information, such as:
- The most active time of the day when your audience engages with your on-page content
- Age & location-wise segmentation
- Area-wise demographics that segment user groups in different parts of the world
By analyzing user segments and engagement patterns, you can create content and reshape your overall how to become an influencer strategy from time to time. Remember that people who mostly succeed as influencers have the tenacity to adapt and improvise as per audience engagement patterns.
3. Is Your Social Media Optimized for the Best Results?
Optimizing your digital influencer profile is a big deal.
People who do a half-assed job at setting up their influencer profiles, whether it’s YouTube, Twitter, Linked In or Facebook, do not get a lot of results. They may pull in a couple of hundred thousand visitors and subscribers, but that’s the extent of it.
If you truly want to set a strong foothold as an online influencer, make sure that all, or at least, your base profile, is set up in a legit way. After all, at the end of the day, your content is visited by human traffic. People like pages, and resonate with online influencers who have verified profiles with legit information.
Therefore, depending on your social media influencer strategy, make sure that your profile is:
- Switched to a Business Account
- Verified by the Social Media Authorities on a given platform
- Highlighting Engaging Bio with credit sourcing to your website, business contact information & vice versa.
Top it all off with a snazzy profile photo and a cover image, and you’ve got yourself a classy social media influencer profile that’s ready to connect with an audience across the internet.
4. It’s All About Producing Relevant Content
Content relevancy is another key to cracking the code on how to become an influencer in 2021.
The best way to figure out the “relevancy” factor is, once again, as we suggested earlier, by referring to the audience analytics dashboard. You can pull up reports through integrated analytic tools that are made available by Facebook, Twitter, LinkedIn, and Instagram.
Make sure that you have a good grasp on the types of posts that are bringing in high engagement vs. content with or without any engagement factor. Oftentimes, you may notice that the content that you created without putting too much effort into it, pulls in more views, as compared to those specific videos, or posts that you worked on for days.
The next step is to segment content into different categories and produce future content based on engagement trends from previous posts. Likewise, if you are getting a decent chunk of the audience from a remote far-flung location in the middle of nowhere, perhaps you should start catering to that audience pool by doing some research and creating content accordingly.
5. Let Them Know You Are Open for Business!
Finally, the most important part is to let brands, businesses, and service providers know that you are open to collaborations.
The easiest way of doing that as an influencer is to place your contact information where it’s easily available. Secondly, you can, and should write down, in your bio that you are an up-and-coming influencer who is ready for collaboration with different business partners.
You should also have multiple pricing plans and packages prepared in advance. Anyone who is looking to do business with you will ask you for details on pricing packages, and the amount of traffic/ engagement you will be generating against them.
Finally, it is not a bad strategy to mine for brand contact details and reach out to them through emails. Don’t expect a high response rate, but some of them will connect with you. Your pitch needs to be captivating, insightful, and data-driven to help potential business partners understand the type of leads that you will be sending their way.
Summing It All Up:
In the end, how to become an influencer is more of a trial and error strategy. Stick with it, rinse, repeat and adapt as much as it’s needed. But do not enter the industry with high expectations. A lot of influencers had to clock in a good number of hours before they started getting noticed.
The entire process takes time and patience to yield results.
In case, you are still not able to figure out how to become an influencer, we recommend getting hired help through a professional digital marketing company. They’ll fill you in on a detailed roadmap to help you achieve your goals in the due course of time.