21 min read

Top 25 Hispanic Marketing Agencies

There are many remarkable marketing agencies in the Hispanic marketplace. These agencies are professional in creating targeted campaigns to connect directly with Hispanic consumers.

Marketing firms are playing a vital role in adapting brands’ marketing strategies to meet the changing needs of consumers. Hispanic consumers are one of the fastest and largest-growing consumers. It is known that the Hispanic population has  increased by 50% since 2000, and currently, this group represents $1.2 trillion in buying power. With so much recognition comes great competition, meaning that advertisements need to be big and memorable to capture the attention of this trendy population. 

Hiring a multicultural marketing agency is highly beneficial to your business because such agencies are highly focused on research, individualized campaigns, and thoughtful strategies. These agencies have a tight-knit relationship with, and comprehension of, the multicultural target audience. This allows the agency to provide its clients with deeper knowledge and more nuanced strategies. Because traditional agencies can help to actualize generalized campaigns, multicultural agencies such as the Hispanic marketing agencies can, however, help dive deeper into a target audience and create much greater engagement, with a one-size-fits-all approach.

So, if you want to tap into the Hispanic market, your marketing efforts should focus on getting your product or service in front of them. For that, you’ll need to create culturally relevant content that will appeal to the unique diversity of the Hispanic community. There’s no one-size-fits-all approach to Hispanic marketing, but the first approach is to reach out to marketing agencies that can tailor your strategy to the specific Hispanic community you’re targeting.

What is a Hispanic marketing agency?

The Hispanic population is increasing in the U.S.A and it is extremely necessary to incorporate marketing tactics that cater to that culture. A Hispanic marketing agency specializes in promotions that include Hispanic culture, music, arts, and language in its marketing efforts. The agency will strategize, keeping all cultural issues in mind.

Why is a Hispanic marketing agency important?

Hispanics make up about 20% of the population in the U.S.A. It is a huge opportunity and a market that needs to be focused on. With such a large purchasing power, marketing to the Hispanic population is not only important but necessary. The agency that focuses on Hispanic marketing will study the culture, trends, practices, and traditions of these customers.

Hispanic marketing agencies work on incorporating different cultures, music, and language in their promotional strategies. This would mean that advertising for this market would be in Spanish language and would include actors of Hispanic origin as well as their music. Special marketing efforts help in reaching the target audience.

Benefits of a Hispanic marketing agency:

There are many benefits in hiring a specialized agency as they can provide specific strategies and tactics for the target audience.

1) Cultural diversity:

Being culturally diverse is very important for a brand to survive in current trends. Customers notice and appreciate brands that market to other cultures and are inclusive. As a business owner, it is essential to address all cultures in your target market and the Hispanic population is an important part of it.

2) Market opportunity:

Since the Hispanic population makes up 20% of the U.S.A population, it is quite a large market and a huge opportunity. There is purchasing power potential that should not be ignored or wasted. Marketing efforts aligned with the Hispanic culture will open doors for the brands and bring in more customers.

3) Specialized focus:

Hiring a Hispanic marketing agency provides a specialized focus for the brands, and it enables them to create strategies that are impactful. These marketing agencies employ professionals of Hispanic origin that will identify all cultural trends, issues and traditions before strategizing and executing promotions.

Top 25 Hispanic Marketing Agencies

We’ve pulled together the top 25 Hispanic marketing agencies based on their trackable results and marketing performance.

1. TOP Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100+

TOP Agency is a full-service marketing agency with its headquarter in New York City, USA. Whether your customer is just starting out on their journey or they are seeking to explore a new direction, they have the expertise and creativity needed to help your health and fitness brand stand out. They also enroll other marketing services, such as content marketing, brand strategy, logo design, market research, and digital marketing, to help communicate your brand’s goals and objectives better. Visit the website  here

Client List:

  • FlipGive 
  • National PTA

2. Alma

Location: Miami

Year Founded: 1994

Company size: 50

Alma is a leading multicultural advertising agency that has helped brands navigate the multicultural market. Alma was named the 2017 Multicultural Agency of the Year on Ad Age’s prestigious A-List for the sixth time since 2010. Services include experiential, PR, and social media. For more information, kindly visit the company’s services page.

Client List:

  • McDonald’s
  • Sprint
  • State Farm

3. Lopez Negrete Communications Inc.

Location: Houston, TX

Year Founded: 1985

Company size: 50

Lopez Negrete Communications Inc. is one of the largest independent, full-service Hispanic-owned marketing agencies that specialize in insights and planning, business analytics, CRM, media planning and buying, social media, digital and more. Visit their website  here.

Client List:

  • Ad council
  • Mattress Firm
  • Unilever

4. LatinWorks

Location: Austin, Texas.

Year Founded: 2011

Company size: 50

LatinWorks is a Hispanic full advertising agency that is now known as the THIRD EAR. They help businesses grow their engagement, align their brand, and help their marketing strategies drive results. They are experts in advertising, brand design, video marketing, and social media. Visit the website  here 

Client List:

  • Nickers
  • Lowe’s
  • Target

5. PM Publicidad LLC

Location: Atlanta, Georgia

Year Founded: 2003

Company size: 50

PM Publicidad is a full-service multicultural agency that is based in Atlanta and has offices also in Bogotá and Colombia. They have been in services for over 15 years and have expertise in social media, advertising, SEM, branding, and strategic promotions.For additional information, visit the company’s services page.

Client List:

  • Napa
  • Georgia Lottery
  • COX

6. Sensis Agency

Location: Los Angeles

Year Founded: 1988

Company size: 50

Sensis is a complete digital marketing agency that is based in Los Angeles and has offices in Colombia, Mexico, and Atlanta. They provide services such as search engine marketing and optimization services, website products, social, data, and mapping solutions, and through its digital advertising agency. Visit their website  here 

Client List:

  • Recycla
  • USCIS
  • Metrolink

7. Manta

Location: Lehi, UT

Year Founded: 2019

Company size: 150

Manta is a digital marketing agency that has over 25 years of experience in working with small businesses. They’ve helped thousands of companies grow online through their effective marketing strategies. They also cater to the Hispanic community. Services include web design, Branding, SEM, and SEO. Visit their website  here 

Client List:

  • Auto Body and Paint Shop
  • Sports Gear Retail Store

8. Smartsites

Location: New York

Year Founded: 2011

Company size: 100

Smartsites is one of America’s top digital marketing agencies. SmartSites provide creative ways to build and promote their client’s websites. Their marketing services are not limited to PPC, SEO, website design, and branding. Visit the website  here 

Client List:

  • New Jersey Mediation
  • HR Collection Agency

9.SeedX Inc.

Location: Los Angeles

Year Founded: 2016

Company size: 10

SeedX, Inc. is an omnichannel marketing and strategy firm that focuses on helping organizations and small businesses align their marketing and growth goals across digital and traditional marketing channels. They offer services in web designing, branding, social media, brand solutions, and content marketing. Visit their website  here 

Client List:

  • Pretty Well Beauty
  • Clark Bioscience
  • Bess and Trees

10. Hotspex Media

Location: Toronto, Canada

Year Founded: 2011

Company size: 50

Hotspex Media is an integrated marketing agency that is committed to helping brands connect with hyper-relevant audiences, maximizing return on digital ad spending. Its team of professional offer services in campaign ads, SEO, SEM, social media, strategic planning, and content marketing. Visit the website  here 

Client List:

  • Panasonic
  • Amazon
  • Guru Communication

11. zö agency

Location: Bend, OR

Year Founded: 2002

Company size: 50

Zo is a full-service advertising and digital marketing agency. They provide creative online strategies for large and small businesses. Zo agency has a track record of understanding the Hispanic community and is professional in Logo and brand design, digital marketing, social media, print, website, signage, and media buying. Visit the website  here 

Client List:

12. Smartregy

Location: Atlanta, USA

Year Founded: 2009

Company size: 200

Smartregy focuses on expanding the marketing sector of your company by learning and adapting digital marketing strategies. They are passionate about digital marketing — measuring everything that can be measured and making strategic decisions based on data. Copywriting, SEO, Web Analytics, brand design, UX design, and Web designs. Visit their website  here 

Client List:

13. The Postcard Agency

Location: San Antonio, TX

Year Founded: 2018

Company size: 10

The Postcard marketing agency helps companies and organizations build brand awareness, spur engagement, demonstrate thought leadership, generate leads and convert prospects into customers. They offer services in PR, social media campaigns, copywriting, and website design. The Postcard Agency works with both profit and non-profit organizations. Visit their website  here 

Client List:

14. Lilo Social

Location: New York

Year Founded: 2016

Company size: 20

Lilo Social is a social media marketing company. They help e-commerce brands scale up their businesses by bringing data-driven decisions and creativity together for a full-funnel marketing approach. They also focus on marketing strategy, digital strategy, email marketing, and conversion optimization. Visit the website  here.

Client List:

  • Pe2

  • Cheribundi

15 .Forty4 Design

Location: Pflugerville, TX

Year Founded: 2015

Company size: 25

Forty4 Design is an Austin-based creative, digital experience design, and branding agency focusing on UI/UX, web design, branding, and digital marketing. Their clients are from various industries ranging from manufacturing and health to corporate and startup companies. Visit their website  here 

Client List:

  • The daily dot
  • Unchained Capital
  • Otso

16. Hispanic Market Advisors

Location: Miami, FL

Year Founded:2003

Company size: 20

Hispanic Marketing agency started their company by translating websites from English to Spanish in the computer labs of Florida International University in Miami.  They help small- and medium-sized companies and brands connect with the online Hispanic market. They also offer search engine marketing services (Hispanic search engine optimization + paid search engine advertising) and Hispanic marketing services. Visit their website  here 

Client List:

  • Ironton Global,
  • Cognizant Technology Solutions

17. KDMC Marketing

Location: Edmonds, WA

Year Founded: 2005

Company size: 50

KDMC is a full-marketing agency that provides clients with great integrated branding and visibility. They will develop an inbound marketing platform that allows your customers to convert sales leads into happy customers. Services include web development, branding, social media, and content creation. Visit their website  here 

Client List:

  • Lynwood Restaurant Showcase
  • PSM Engineers
  • Terms

18. Mel Rodriguez & Co.

Location: Los Angeles, CA

Year Founded: 2009

Company size: 10

Mel Rodriguez & Co. is a Latino marketing agency that is based in Los Angeles. Its teams of professionals work on attracting the Hispanic market and creating businesses for them. They also help companies develop a relationship with their millennials using a highly targeted approach. Visit the website  here 

19. MAS Global Consulting

Location:  Tampa, FL

Year Founded: 2019

Company size: 20

MAS Global Consulting is an award-winning software engineering agency that has a diverse community of dedicated experts and trusted partners. They offer solutions in web development, mobile application, cloud solutions, automation, and more.Visit the website  here 

Client List:

  • Wisy Inc.

20. F&S Digital

Location: Ventnor City, NJ

Year Founded: 2019

Company size: 20

F&S Design is a web and app solutions digital company. They are well known for developing great technology to meet user expectations. F&S Design is an award-winning New Jersey agency specializing in the design and development of websites, web apps, mobile apps, and custom solutions. Visit their website  here 

Client List:

  • Jetty Event Foundations
  • PBS

21. Futurehaus

Location: Chicago IL

Year Founded: 2010

Company size: 20

Futurehaus is a design and tech marketing agency based in Chicago, USA. Its teams of experts help companies transform their ideas into digital products and innovative strategies. Futurehaus design offers services in creating and launching mobile and web apps. Visit their website  here 

Client List:

  • WorldWe

22. Ulfix

Location: Houston, TX

Year Founded: 2014

Company size: 50

Ulfix is a global Mexican software manufacturer focusing on web development. They are an agile and DevOps organization that has been appraised as CMMI V2.0 Level 3. They understand the Hispanic community and know how to reach it by tailoring their marketing strategies to the target community. Visit their website  here 

Client List:

23. AvantGarde, LLC.

Location: Rockville, MD

Year Founded: 2011

Company size: 10

AG is an integrated digital marketing company that was established in 2011. For over a decade, it has provided valuable support for organizations and individuals. AG’s strength is to help clients find solutions that are holistic and satisfy all their needs. They offer creative solutions in HR operations and organizational solutions. Visit their website  here

Client List:

  • Department of Energy

  • NSF

24. Digital Mountaineers, LLC.

Location: Spring, CA

Year Founded: 2017

Company size: 10

Digital Mountaineers is a web design and marketing organization based in California, USA. They help their clients strive to be a catalyst for positive change. Their main focus is to design, redesign, create and manage clients’ websites. Visit the website  here 

Client List:

  • Cancer Kinship
  • Red Door

25. PACO Collective

Location: Chicago, IL

Year Founded: 2006

Company size: 10

PACO is an inclusive marketing studio that creates an international experience for consumers to have a diverse experience. The agency has become one of the fastest-growing minority-owned agencies in the Midwest.  They focus on research and strategy, advertising, media and planning, buying, PR activation, digital and social, culinary, and direct response. Visit the website  here 

Client List:

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