In the age of social media, Facebook is one of the top dogs in the advertisement sector.
For that reason, online marketers are constantly looking for optimal Facebook ad targeting ideas.
In that order, we’ve surmised that you’re here for either one of the following reasons:
a. Seeing the outreach potential for businesses on Facebook, you have finally decided to execute your own marketing campaigns.
b. You want to be one step ahead of your competitors — a smart choice, indeed.
‘MAU Worldwide’ reportedly suggests over 2.9 billion active users on Facebook – as of 2021. Owing to its immense popularity, the social media platform is more of a haven for online marketers these days.
However, Facebook marketing isn’t a walk in the park anymore. Especially with the frequency of changing their algorithms for optimal ad results, marketers have to be on their toes to ensure that their money isn’t going to waste.
In this post, we’ll talk about some of the best Facebook ad targeting ideas regarding their relevance to your business niche.
5 Awesome Tips To Optimize Facebook Ad Targeting
1. Study an up-to-date Purchasing Trend of Facebook Users
Facebook was merely a platform where people would hang out during its founding years. The social media site was also criticized by advertisement analysts as a fun online portal.
Hardly a place for potential buyers. But then again, if you have watched that Justin Timberlake movie about Facebook, and for some reason, I don’t seem to remember its name right now, Mark Zuckerberg was chased around by different parties to consider online ads for the social media network.
Anyhow, seeing to real-life instances, Facebook on-boarded famous data brokers, such as; Epsilon, Acxiom, and Datalogix. That’s when they opened the floodgates to online ads.
The mundane engine in 2013 didn’t have the prowess, or technology, to serve ads per users’ browsing patterns, but things started to change eventually.
Back to the subject of data brokers. One might ask: who are they?
These companies have a track of trillions of data transactions each year alone. Even Acxiom executives clearly stated that their database contains about 500 million active consumers globally.
Facebook knows a lot more about its users than they anticipate. Doesn’t matter whether you spend time in Farmville or popping candies in Candy Crush saga, solving murder cases, or getting married soon. Facebook knows; it’s all there…
The aforementioned information alongside massive email lists allowed advertisers the power to reach potential buyers beyond their own databases. Gathering insights from shopper loyalty programs and matching them to individual user profiles enables advertisers to target audiences without any hassle.
Above, you can see Facebook ad targeting ideas work through the platform’s integrated engine.
To get started, you need to create an official Facebook page as a retailer, service provider or something within the same league. We are not going to bombard you with a “how to set up your audience page,” but do know that once here, you can put in the details according to your requirements, and the statistics will be shown on the right side.
So that’s one off the list of Facebook Ad targeting ideas.
Here’s the next tip.
When it comes to real-life events, specific businesses or campaigns target those experiencing them. Since people like to post every life event on their timeline, Facebook has pretty much every convincible life event targeting option.
Of course, we have funeral homes wanting to connect with those planning a funeral. But these aren’t the only ones. Not to forget the terminally ill, they too require funeral services… moving on, we have removalists wanting to connect with those who are relocating to a new house or apartment.
And then we have photographers stalking people who are getting engaged/married.
Photographers stalking profiles with upcoming engagement or wedding life events. The life event option allows advertisers to target people after a specific time interval. For example, we have jewelers interested in targeting those celebrating a wedding anniversary.
3. Bolster Leads & Build Loyalty with Facebook Audience
The Facebook custom audiences feature, rather an advanced one, enables advertisers to connect with their existing contacts. Being the first in line to connect with existing clients boosts sales and creates the opportunity to create lifetime customers, sales frequency, and, not to forget, loyalty.
This Facebook Ad Targeting strategy works for the advertisers by increasing the effectiveness of campaigns and bypassing wasted clicks by removing existing customers list. Here’s a tip for the advertisers: if you’re running a product’s free trial for new customers, there is no reason not to show it to your loyal customers.
Building up a custom audience is easy-smeazy, all you have to do is upload a customer contact list or email list in CSV or TXT format to Facebook, and that’s it.
But that’s not the only way. From above, we can clearly see other options ‘exist’ too. So, make use of them as well.
Moreover, an advertiser can target people who visited the page but were hesitant to purchase by offering them a sample product. This Facebook Ad targeting idea can pour in more customers.
4. Broaden Up to ‘Look a Like Audience’
Don’t get confused with the Lookalike audience. They are simply audience interested in one’s business because of similar characteristics shared with existing customers.
Lookalike Audience is the next step for an advertiser once a solid custom audience strategy is in place. So what if someone built your Facebook page because you were too busy pursuing customers? Simple, go to the same person and have them mirror your Facebook fan base…. duh!.
The lookalike feature enables you to expand beyond your reach but still target people with highly specific profiles by producing an audience that looks like your own targets.
5. Get Highly Detailed with Layered Targeting Options
One of the Facebook Ads features is the ability to layer targeting options on top of one another, slowly making the audience more and more specific.
One example of layered targeting was featured in a magazine when a marketing pro targeted his roommate with specific ads so much that he ended up believing he was being cyberstalked.
Yes, the layered targeting option can be narrowed down to one person using a combination of geolocation data, behaviors, and demographics. Still, we don’t think you’ll ever want to screen to this level.
For example, a removalist company advertising special discounts for senior citizens can target those planning to relocate and aged 60 years and above. On top of it are in a specific area.
Think of the ability to communicate directly to the parents who are experiencing those sleepless nights with a targeted message, “As a parent of a newborn, I completely get it……”. Or, a retailer selling baby products can target parents with newborns who are after all the necessary care products. But hey, it doesn’t always have to be this message. It can always be tailored accordingly.
If you can determine your audience’s needs and intentions, you can quickly set up layered targeting options to get an arm’s length apart from your next customer.
The Best Facebook Ad Targeting Ideas are Expansive & Broad
Okay, everyone, let’s take a five-minute breather here. Yes, we know we have covered what may seem a lot but trust us, these are some of the many Facebook Ad Targeting ideas out there.
Lastly, we would like to say, “Don’t be a jerk.” Yes, you read that right. They are two things you should never think of doing.
We say this because these can damage your relationship with not only Facebook but also with potential customers.
Never upload a purchased list of email addresses
a. This is against the T&Cs of the Facebook Custom Audiences Service Agreement.
b. Users can see which businesses have “uploaded a list with your info and advertised it.”
The ads you post are never private
Whenever you post ads on Facebook, never think that they are only visible to your selected audience. In fact, these are visible to any user who visits your ad library. Don’t take our word?. See for yourself
If you can read between the lines, then well and good, and if not, then we’ll finish it with one word, “Behaviour,” as a seller is visible to everyone.
So, play safe and don’t make any uninformed decisions.
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