1. The Quality of your Content
Create genuine content.
There’s a reason this is top on the list. Search engines like real, one-of-a-kind, information-rich content, and articles (Google’s artificial learning algorithms prefer valuable, natural material created for the customer). Because? Because it is what your market will react to, that is what search engines will push.
These days, many things on the internet are simply a replica of the prior content, which isn’t really beneficial. AS a DIY SEO practitioner, you should simply write for yourself.
Make specific page, article, and post titles/headlines.
Consider keywords only if they seem organic and effectively define your material. The most crucial aspect of these is to inform readers about what they are about to study. Tempting them to read more is a bonus.
Use story-telling headlines.
Headings are section headers, such as those in bold throughout this page. They assist your viewers in skimming a lengthier post and help search engines detect the main subjects on your website. After writing articles, go back and only read the headlines and headers. Do they aid in driving and highlighting the story?
Make your picture titles, descriptions, and alt text as precise as possible.
The original objective of these is to assist your viewers in understanding what the image is if it fails to load or if they use a site viewer. Make description brief, conversational, and accurate, and only include keywords if they truly assist explain. Search engines will also utilize alt text to figure out what the image is about, so they can display them in image search results.
2. The Relevancy of your Keywords
Take a natural approach.
AS a DIY SEO expert, use the terms that people are using to discuss your subject matter that sounds appropriate for your company, your viewers, and your writing style.
If you’re unsure what phrases people are using, search for them on forums or utilize web tools to identify and evaluate trending terms (Google Trends, KWFinder, and Free Keyword Tool).
A word of caution: resist the urge to keyword-stuff. Your readers will be turned off if your phrases appear forced. It’s also not going to be popular with search engines.
Make your website titles and taglines as detailed as possible.
Everything, even down to the name and slogan of your site, is searchable. Including keywords here might assist, notably if your website address lacks keywords.
3. The Quality of your Links
Make use of custom permalinks.
WordPress provides a few alternatives when it comes to how your permalinks are produced. Go to Settings > Permalinks and configure how you want URLs to incorporate data such as your article title. Modifying the URLs in this manner (using your article title) improves the searchability of your URLs.
If you would like to entirely personalize them, you may do so. Below, you can see that “Post name” has been selected, which utilizes your post name as the URL, and “Custom Structure” has been selected below, allowing you to design it entirely.
A word of caution: If you have current pages that are receiving traffic, altering the URLs now may impact your SEO ranking.
Make strategic internal links.
Internal links move visitors from one page of your website to another (like the secret path from the lounge to the conservatory). Internal links can be included within a post or article and at the bottom or side.
It is standard practice to include a link within an article, but because they disrupt your reader, only utilize internal links that are deliberate and relevant. Make sure that links are included in the anchor text
4. The Responsiveness of your Mobile Site
Use a responsive theme
A universal theme restructures your site for multiple screen sizes, ensuring that visitors viewing your site on their tablet or phone see your complete information in a simple, legible style. It also implies that your viewers, either on a laptop or a phone, will identify your content or recognize where to locate items.
If visitors find it difficult to navigate your website on their smartphone, they will rapidly leave and return to their search engine results.
And, because search engines like to promote useful websites, if users jump fast from your site back to their query, the search engine will take notice, which might harm your website’s rating.