10 min read

Beginners’ Guide To DIY SEO In 2022

Our DIY SEO guide focuses on beginner-level tips and tricks of the trade to help you with your SERPs. Here's how to get started.

SEO appears to be an enigmatic, ever-changing riddle, which is half correct because the algorithms used by search engines are continuously evolving. However, the fundamental laws of search engine optimization stay the same, and we’ll utilize them to guide you through every stage of developing and refining content for your site!

If you want to establish yourself as a one-man-army and DIY SEO for your brand or yourself entirely, you need to dissect the concept of what SEO really is. But first, some motivation!

DIY SEO is not only important for your brand as a company owner, but it is also one of the most acceptable ways to invest, especially if you’re managing things on your own.

Imagine SEO as an asset in your business’s 401K – income that will increase in value over time and remain in your pocket. Similarly, by investing in SEO, you may create long-term profit for your site that rises over time.

According to Forbes magazine’s Kate Harrison, businesses are increasing their spending on digital marketing services as Google continues to unhinge marketing plans. If you’re thinking about participating in search engine optimization (SEO), it might be tough to determine where to spend your money, especially if your marketing budget is tight.

Nevertheless, SEO services could provide a great deal of value to your brand, and many marketers are making the investment in SEO.

With the average person spending an entire week online, the internet has developed into the leading and fastest expanding marketplace. SEO is a critical marketing strategy for guaranteeing that prospective clients recognize your brand.

So to answer the question, is it possible to scale your website with SEO? Indeed it is!

Let’s explore further how you can be a DIY SEO expert and expand your business further!

Does DIY SEO Work These Days?

To manage and implement DIY SEO, you need to grasp a few strategies around SEO, but first, let’s understand how and why SEO strategies truly work.

Consider this. Your website is your lone ‘worker,’ running 24 hours a day, 365 days a year, and SEO is what will get your “strongest employee and salesperson” identified. There are several factors and aspects that influence search results due to Google’s complicated algorithm.

There are just ten results on a Google search page—yes, ten. How often do you venture past the first page of Google results and into the second, third, or twenty results page?

Almost always, you won’t have to because the several top possibilities on the first Google page include the information you wanted in your web search.

Wouldn’t you like to be on the top page of search engine results, ahead of your competitors, if a prospective customer types in a keyword related to what your company offers?

Considering that 75% of search engine users never get above page one, ranking high for a search query is vital to your development and prosperity.

As a practitioner of DIY SEO strategy, you make your site easy for search engines to understand, which means they know exactly what each page of your website is about, increasing your relevancy in search results. Advancing to the top three necessitates an ever-evolving SEO strategy.

So how does implementing SEO strategies accelerate your growth?

SEO gives you the ability to be the go-to expert for potential clients’ inquiries. In addition to acquiring visibility and traffic, SEO contributes to your industry’s authority.

Then there’s authenticity, which boosts brand trust and leads to brand loyalty.

When questioned why to engage in DIY SEO and how it benefits the company, the answer is that it attracts new customers and allows you to build your firm’s relationship with those customers over time, owing to the confidence you have created with them!

And if this isn’t enough to convince you to add SEO under your skillset, here are a few statistics to gather your equipment and get on the DIY SEO train:

Updating an old title with an SEO-optimized one can boost page clicks by 437 percent.

A test conducted by Safari Digital in 2022 discovered that replacing existing, previously published articles with an optimized title tag that aligned the content with keywords with high search traffic can boost page hits by more than four times.

The study, conducted across 16 websites and across 135 web pages, discovered that pages with a modified, optimized title tag generated 107 percent more hits than ones that had not been modified.

The internet is used by 97 percent of consumers to conduct research on a brand.

Consumers now have better access to information than ever before. This SEO truth emphasizes the need to have a wealth of brand information available on the internet for prospective clients. Make it simple for your target audience to read about your brand by offering information about it and your narrative on your website.

88 percent of consumers look for local company reviews online.

There is no denying that local customers like reading reviews and assessing the quality and worth of a brand based on independent feedback. Online evaluations are an excellent approach to demonstrating delighted consumers’ track records.

A whopping 88 percent of customers acknowledged reading the reviews before doing business with a local company. Authentic, positive comments from pleased consumers foster confidence among new and prospective customers. Social proof is an excellent technique to establish credibility with potential clients.

Ready to smash some DIY SEO and upscale your website? Let’s count down the easiest to-dos you can manage all by yourself!

4 Amazingly Simple DIY SEO Strategies To Use

1. The Quality of your Content

Create genuine content.

There’s a reason this is top on the list. Search engines like real, one-of-a-kind, information-rich content, and articles (Google’s artificial learning algorithms prefer valuable, natural material created for the customer). Because? Because it is what your market will react to, that is what search engines will push.

These days, many things on the internet are simply a replica of the prior content, which isn’t really beneficial. AS a DIY SEO practitioner, you should simply write for yourself.

Make specific page, article, and post titles/headlines.

Consider keywords only if they seem organic and effectively define your material. The most crucial aspect of these is to inform readers about what they are about to study. Tempting them to read more is a bonus.

Use story-telling headlines.

Headings are section headers, such as those in bold throughout this page. They assist your viewers in skimming a lengthier post and help search engines detect the main subjects on your website. After writing articles, go back and only read the headlines and headers. Do they aid in driving and highlighting the story?

Make your picture titles, descriptions, and alt text as precise as possible.

The original objective of these is to assist your viewers in understanding what the image is if it fails to load or if they use a site viewer. Make description brief, conversational, and accurate, and only include keywords if they truly assist explain. Search engines will also utilize alt text to figure out what the image is about, so they can display them in image search results.

2. The Relevancy of your Keywords

Take a natural approach.

AS a DIY SEO expert, use the terms that people are using to discuss your subject matter that sounds appropriate for your company, your viewers, and your writing style.

If you’re unsure what phrases people are using, search for them on forums or utilize web tools to identify and evaluate trending terms (Google Trends, KWFinder, and Free Keyword Tool).

A word of caution: resist the urge to keyword-stuff. Your readers will be turned off if your phrases appear forced. It’s also not going to be popular with search engines.

Make your website titles and taglines as detailed as possible.

Everything, even down to the name and slogan of your site, is searchable. Including keywords here might assist, notably if your website address lacks keywords.

3. The Quality of your Links

Make use of custom permalinks.

WordPress provides a few alternatives when it comes to how your permalinks are produced. Go to Settings > Permalinks and configure how you want URLs to incorporate data such as your article title. Modifying the URLs in this manner (using your article title) improves the searchability of your URLs.

If you would like to entirely personalize them, you may do so. Below, you can see that “Post name” has been selected, which utilizes your post name as the URL, and “Custom Structure” has been selected below, allowing you to design it entirely.

A word of caution: If you have current pages that are receiving traffic, altering the URLs now may impact your SEO ranking.

Make strategic internal links.

Internal links move visitors from one page of your website to another (like the secret path from the lounge to the conservatory). Internal links can be included within a post or article and at the bottom or side.

It is standard practice to include a link within an article, but because they disrupt your reader, only utilize internal links that are deliberate and relevant. Make sure that links are included in the anchor text

4. The Responsiveness of your Mobile Site

Use a responsive theme

A universal theme restructures your site for multiple screen sizes, ensuring that visitors viewing your site on their tablet or phone see your complete information in a simple, legible style. It also implies that your viewers, either on a laptop or a phone, will identify your content or recognize where to locate items.

If visitors find it difficult to navigate your website on their smartphone, they will rapidly leave and return to their search engine results.

And, because search engines like to promote useful websites, if users jump fast from your site back to their query, the search engine will take notice, which might harm your website’s rating.

Conclusion

Indeed, an SEO professional or agency may assist in ensuring that when customers conduct a web search, your site is among the first sources to surface in the search results.

But, before you hire someone else to help you enhance your online results, you might want to try these DIY SEO strategies yourself to provide your SEO a push and hone that DIY SEO expert inside you!

Our blog

Related blogs

Tools and strategies modern teams need to help their companies grow.