You may have heard about Direct versus indirect marketing before.
Even if you didn’t know what the “term” entails, already, there’s a high chance that you have been using multiples of direct marketing versus indirect marketing strategies before.
Although we created this post from an introductory point of view, as in, highlighting a bunch of different examples from both quanta is illustrated down here, there’s still a whole lot to this style of marketing than whatever meets the eye these days.
Because technology has already advanced way too much by now, the usual approach and the conventional norms of direct versus indirect marketing are no longer the same. On the surface, both verticals are easy to understand, but the strategies are quite different.
For instance, if you are looking to scale your business through direct marketing, sending emails to customers seems to be an effective strategy. Given that it’s, of course, an active email list with contacts that your business is in touch with, email marketing helps to generate a substantial amount of revenue on the side.
Likewise, a rough example of indirect marketing would be allowing 3rd party customers to engage with you through a referring source, social media influencer campaign, or an online blog.
This is the type of marketing where customers’ interaction with you isn’t happening on first contact. Usually, there’s some sort of bottom-up hierarchy where leads are converted after interacting with something else and then moving on to your online sales page/ service page for conversion.
Anyhow, we’ll talk about direct versus indirect marketing from a very detailed perspective.
Let’s go, and see what it’s all about.