1. Lead with what’s in it for your prospect
Many strategies overlook to promote the fact that they are providing solutions to problems many people face.
When you attempt to close the deal by plunging straight into the various bundles, offers, etc. your customer can get, you’re showing them that you don’t have compassion for them as humans and are not offering them solutions for their problems.
Understanding your customers should be among your initial moves because that is what will convert them into long-lasting, happy, and loyal customers.
Sometimes strategies don’t do the product justice and end up not informing the customers about its benefits fully. So, do your best research while putting your target audience’s needs first and then initiate the outreach conversation.
2. Clearly articulate results
When people buy something, they are buying the results of that product as they symbolize the value it will add to the person’s life.
A cool jacket will mean a cool outfit.
A big house will mean comfortable, luxurious living.
The responsibility thus falls upon the strong shoulders of companies to explain everything about the brand especially the end results.
This business strategy is especially pertinent if you’re selling an item or service that accompanies a forthright charge. a complex rollout, time-sensitive integrations, or continuous cooperation with your clients in the wake of closing the deal.
3. Start with small niche markets
Remember what we said about direct marketing, targeting, and data grouping in relation to direct marketing channels?
That “stuff” that we mentioned earlier in this post?
We’re talking about using those tactics here.
By targeting your groups, you are improving the effectiveness of your cold outreach. Don’t let the foolish notion enter your mind that you are limiting your options by sticking to limited groups. According to Pat Flynn of Smart Passive Income:
“It’s great to think big and shoot for the stars, but when it comes to niche selection you can get more results, faster, by thinking specialized. Start by picking a market that actually interests you.”
4. Be flexible
Many people will tell you to go with the flow – in life and otherwise – but you will continue hitting a few snags here and there.
But that’s alright. It’s not about the snags, after all.
Just like, in this case, it’s not about being afraid of the new challenges and unique demands coming from your customers.
Be flexible instead of telling them ‘you can’t’, ‘you won’t’, or ‘that’s impossible. Such phrases could lead your brand to its premature deathbed. Instead, go for ‘I’d love to make it happen for you’ and check in with your team if this could actually happen for your customer. If it can’t, it’s still okay.
As Grant Cardone puts it, the bestselling author and sales strategy coach, “Most salespeople think selling is about gaining trust, but in reality, selling is about getting the customer to trust themselves enough to take action and close—which often takes flexibility. Learn to close the sale not just make a sale.”
5. Use lead scoring to prioritize your prospects
Swarmed with a lot of leads?
Then lead scoring should be in your strategy!
Start by interviewing the prospects and see how relevant they are to your company and if they are serious buyers or not.
Lead scoring is fairly basic to grasp. It is a point framework for categorizing customers on a scale from 1 to 10. Work on your list thoroughly so that you’re scoring to the best of your ability and who have the potential to be converted.
6. Connect with the decision-maker
Cut the lower-level managers out of the way and head straight towards the decision-makers who will actually be making some form of effort to push your solution (in the shape of a product or service) through to implementation.
The decision-makers for brands are usually their customers.
The best foundations of customer relationships are based on upfront value without expecting in return immediately.
As a brand, ask yourself, what can be such a thing that you can offer? Once you are able to provide that value, they can then be persuaded to buy from you.
7. Perfect your sales pitch
Speaking of persuading them to buy from you, you need to have a pitch perfected that is exciting, convincing, and filled with confidence that you have in your brand.
The effective sales pitch will capture the attention of the target audience and push the conversation in the direction of closing the deal.
8. Use storytelling
If your sales pitch still seems a little lacking, incorporate storytelling into your sales strategy to help you to captivate your clients on a deeper level.
Storytelling is an effective strategy to help your clients remember details about you that they would forget otherwise in between numbers and brochures.
9. Listen to what your prospects are telling you
One thing to note here is that you shouldn’t just talk about your brand, your products, your services, and just you, you, you! Instead, pause for effect and let the other person do the talking.
This will help you build trust and a relationship with the person. This will also help you understand the client better and cater to their needs accordingly.
A behavioral investigator and author, Vanessa Van Edwards says, “One of the most important aspects of selling or even going into business for yourself is being flexible. Listening to feedback from your prospects, watching the data, and making changes as needed. Sometimes having a rigid plan can limit you.”
