20 min read

TOP 20 CPG Marketing Agencies

The connection between marketing agencies and the consumer packaged goods (CPG) industry is critical. Marketing agencies provide the CPGs with the adequate tools and resources that best help CPGs in reaching as well as retaining their potential customers.

The consumer packaged goods (CPG) industry shares a relationship with customers closer and more sensitive than any organization belonging to other industry verticals. It is because CPGs are the most used and preferred products by the general masses for everyday use. With that being said, there are so many entrants in this industry that it has become a battlefield for CPG businesses to go the extra mile and gain a competitive edge over others. But how? Through CPG marketing agencies.

Quality and diversity in the product lines of CPGs is one aspect of staying ahead of their competition. But one of the most crucial indicators of success for CPGs is the psychologically infused brand image that drives customers toward one or more products belonging to the same umbrella of CPGs. This psychological preference of customers can be driven by aggressive and pin-pointed marketing campaigns that do not just bring in new but also retain the existing customers as the sale of the products is recurring. A CPG marketing agency can help you do all of that.

CPG marketing agencies specialize in bringing together ideas, concepts, and plans along with the resources as well as the tools that are focused only on CPG industry and their target audience. General marketing agencies would not be able to deliver what a CPG brand requires in a highly competitive market. If you’re keenly looking for a CPG marketing agency that can jolt up your sales numbers, take a look at the list of top 25 CPG marketing agencies we have prepared for you.

What are CPG marketing agencies?

Consumer packaged goods are very common and usually come under fast moving products as they are perishable items and purchased frequently. CPG marketing refers to promotion of goods that are quick to perish and fast-moving items. Marketing for these products is always on and consistent.

What is the difference between CPG marketing agencies and digital marketing agencies?

CPG marketing is like an always on program that is consistently reminding customers about the perishable products that they need to buy. These items include products like skincare, drinks, food, clothing, and cleaning products. CPG marketing agencies run campaigns that break the clutter of information available and make the products stand out.

Digital marketing agency on the other hand handles marketing for all kinds of products and services or individuals. Digital marketing also includes CPG marketing and influencer marketing. Agencies will usually design separate campaigns to address categories of products and services.

Benefits of CPG Marketing Agencies:

A CPG marketing agency can help enhance the recall of the brand for the target audiences and can provide reports as well.

1) Enhance brand recall:

Since consumer packaged goods are quite common and purchased frequently, customers are always exposed to some form of advertising or promotions from different brands. This makes it hard for a brand to stand out. A CPG marketing agency will work hard to set your brand apart and make it visible for the customers working on enhancing brand recall.

2) Analytical reports:

CPG marketing agencies work on detailed analytical reports to identify market trends, success and impact of campaigns and purchasing habits. These reports help identify the future promotion strategies. CPG marketing agencies provide this data to their clients as well so that they can be aware of the success of the campaigns.

3) Always on program:

CPG marketing agencies work on always on programs through online media and digital marketing. This is important as the fast moving goods need to be purchased on a frequent basis and customers need to be reminded. It is difficult for inhouse brand teams to manage frequent online promotions and CPG marketing agencies have dedicated teams just for that.

1. Top Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Company size: 100 employees

The Top agency consists of a group formed by 12 marketing agencies specializing in multiple areas of marketing and advertising along with expertise in different industries which broadens the scope and the skillset of the Top agency, which of course, makes them land on top of the best CPG marketing agencies. What else makes Top agency so special is its consistency in building organic multi-channel campaigns that drive organic traffic and high-yielding results for the brands. Of course, the Top agency leverages the latest tech solutions such as data-driven approaches which render market insights and ultimately assist the professionals at the Top agency to build and execute marketing strategies that are the most suitable for businesses, and in this case, the CPG businesses. Visit the website  here 

Notable clients

  • UCLA
  • Brainly
  • National PTA
  • FlipGive

2. Search Nurture

Location: San Francisco

Year Founded: 2017

Company size: 30 employees

Search Nurture ranks among the best CPG marketing agencies due to its client-centered digital marketing services that deliver quicker and better results. The team assigned to your project reviews your business goals and then builds a campaign around those goals which satisfy your business’ bottom line and set the benchmark of an ever-expanding market share with high-end marketing campaigns. Visit the website  here 

Notable clients

  • SKL
  • Jergens
  • John Frieda
  • Tailwind

3. Canal Digital Studio

Location: New York, NY

Year Founded: 2016

Company size: 10 employees

Canal Digital Studio is a boutique digital CPG marketing agency that particularly excels in the CPG marketing services domain. The nature of Canal Digital Studio’s marketing services is purely digital and they primarily work with CPGs, SaaS, eCommerce, and start-up brands. If you consider Canal Digital Studio to be a go-to CPG marketing agency, then visit their home to explore what they can serve you best. Visit the website  here 

4. Organic Media Group

Location: San Diego, CA

Year Founded: 2008

Company size: 10 employees

Organic Media Group is dedicated to driving organic traffic and sales for businesses with the help of its four distinct strategies. They employ the first three core strategies namely; SEO, social media, and content marketing strategies which further tie up and form a Compliant Linkbuilding, which is the fourth core strategy. All these strategies when unified and implemented, bring out the best marketing results for businesses. Visit the website  here 

Notable clients

5. Stryde

Location: Lehi, UT

Year Founded: 2019

Company size: 20 employees

Stryde serves as the premier partner of businesses in accelerating their growth on digital platforms through its out-of-the-box digital marketing services centered particularly to CPG sector. Stryde uses a blend of innovative marketing approaches along with the latest tech stacks to enhance the effectiveness and efficiency of marketing campaigns it runs for its clients. Visit the website  here 

Notable clients

  • Sheds.com
  • Chicology
  • Medelita

6. Taikun Digital

Location: New York, NY

Year Founded: 2010

Company size: 10 employees

Taikun Digital is another boutique digital CPG marketing agency that offers full-service PPC management run by paid advertising specialists. Taikun Digital promises and delivers optimized profitable PPC campaigns that render instant and impressive results for businesses. Visit the website  here 

Notable clients

  • Mounia Haircare
  • Movers, Not Shakers
  • Redwood Property Group
  • Languex

7. Pixelhop

Location: Brighton, UK

Year Founded: 2019

Company size: 10 employees

Pixelhop is an all-out boutique digital marketing agency that aspires to help businesses elevate their brand image on digital platforms. To do that, Pixelhop utilizes its innovative digital marketing services powered by the latest tech solutions. Take a look at their services page to find out how you can use Pixelhop to boost your CPG business. Visit the website  here 

Notable clients

8. Yoghurt Digital

Location: Manchester, UK

Year Founded: 2014

Company size: 30 employees

Yoghurt Digital is home to digital marketing specialists which include data specialists, digital marketing strategists, and performance marketers concerned with the tremendous growth of their clients on digital platforms. The clientele of Yoghurt Digital is diverse but they primarily have adequate experience in the CPG industry. All in all, the skillset, and the unquenchable zeal at Yoghurt Digital make it one of the best CPG marketing agencies you can choose from. Visit the website  here 

Notable clients

9. SL Development

Location: Wethersfield, CT

Year Founded: 2016

Company size: 10 employees

SL Development is all about tech and digital marketing. It’s one of those CPG marketing agencies that go to extreme lengths of identifying and capitalizing on the most lucrative opportunities for its clients. How? Through data-driven conversion-centric approaches. Visit the website  here 

Notable clients

10. Semgeeks Digital Agency

Location: Remote

Year Founded: 2006

Company size: 30 employees

What sets Semgeeks apart is their geeks themselves. The team hails from multiple industries hence, amassing significant experience in the digital marketing domain. Among their diversified clientele, CPG is where their forte lies. Visit the website  here 

Notable clients

11. Wallaroo Media

Location: Provo, UT

Year Founded: 2009

Company size: 100 employees

Wallaroo Media claims to be an expert when it comes to the scaling of brands on digital platforms. Wallaroo Media can be the perfect CPG marketing agency due to its witty team of digital marketing enthusiasts who remain updated with the dynamic customer demands which is really pivotal for CPG brands. Visit the website  here 

Notable clients

12. Break The Web

Location: New York, NY

Year Founded: 2010

Company size: 10 employees

Break The Web is an expert in SEO marketing. The agency strives to assist the in-house marketing teams of businesses that find it difficult to decipher the code to meaningful as well as measurable SEO. Due to its seamless and flawless services, Break The Web remains a pioneer in radical transparency. Check out their services page to  know more.

Notable clients

13. Eboost Consulting

Location: San Diego, CA

Year Founded: 2005

Company size: 10 employees

Eboost Consulting performs data-driven marketing that ultimately exceeds clients’ expectations. Eboost is the perfect CPG marketing agency as they have a forte in areas that are vital for CPGs. The specialty areas include; paid social, search, and data analytics services. Visit the website  here 

Notable clients

14. Cave

Location: Los Angeles, CA

Year Founded: 2012

Company size: 10 employees

Cave does not employ a one-size fits all approach and devises customized marketing approaches suitable to brands that can make them rapidly grow among their desired customer segments. Even if your resources are limited, Cave can build the most effective campaign for you that can make your brand excel.  Visit the website  here 

Notable clients

15. Hop Skip

Location: Toronto, Ont

Year Founded: 2015

Company size: 10 employees

If you’re looking for CPG marketing agencies that can deliver a record-breaking ROI, then Hop Skip should be your first priority. Hop Skip follows a data-driven approach that helps them build tremendously effective digital ads strategies, which resultantly produce exceptional ROI for their clients here 

Notable clients

16. Bluelight Media

Location: Orange Country, CA

Year Founded: 2014

Company size: 50 employees

Bluelight media provides high-end performance marketing and creative development to brands under one roof. Bluelight Media aspires to be a catalyst for brands that bring a meaningful change in the way their prospects live their lives. Visit the website  here 

Notable clients

17. Boundless Labs

Location: San Francisco, CA

Year Founded: 2017

Company size: 50 employees

Boundless Labs considers growth more than a tactic. It believes it to be a mentality that they use in an ever-changing landscape. It speaks a lot about their success trajectory and proves them to be one of the best CPG marketing agencies. Visit the website  here 

Notable clients

18. Beyond The Agency

Location: Miami

Year Founded: 2002

Company size: 50 employees

Beyond The Agency is a boutique that specializes in Paid media, DTC strategy, production, web development, and design. Basically, it’s an all-out marketing agency that particularly caters to the needs of CPG businesses. All in all, it’s a complete CPG marketing agency. Visit the website  here 

Notable clients

19. Colle McVoy

Location: Minneapolis, MN

Year Founded: 1935

Company size: 25 employees

Purpose, innovation, and experience is the blend Colle McVoy churn to bring value to its clientele. With more than 80 years of experience in the industry, Colle McVoy has created a niche in every industry vertical and it’s safe to say that with that much success and experience, it lists among the leading CPG marketing agencies to date Visit the website  here 

Notable clients

20. The Richards Group

Location: Dallas, TX

Year Founded: 1976

Company size: 10 employees

The Richards Group is also known as TRG. The TRG infuses wild success in the brands’ marketing campaigns with the help of its surmounting talent, data-driven marketing insights, core marketing tools as well as practices that drive businesses to success. Visit the website  here 

Notable clients

Conclusion

CPGs fill in many gaps for consumers when it comes to the products used on daily basis. From household goods to over-the-counter drugs, CPG fulfills every possible need of households. But of course, before landing in a household, these products need scalability, visibility, and optimized strategies so that they become the first and foremost priority of consumers. That’s how CPGs grow right? So, how is this flow of information from a CPG all the way to the customer possible? Through marketing firms.

If one were to use their in-house resources to conduct marketing, there will be flaws or gaps left which might not be fulfilled and hence, impact the CPG’s overall bottom line. Upon onboarding an expert CPG marketing agency, the optimal scalability, and visibility necessary for the products can be achieved as such agencies have experiences, insights, and skilled resources that can promote your brand and its offerings in the best manner possible. So, when you think of choosing the best CPG marketing agency, we hope this listicle acts as the best aid for choosing the best agency for your brand.

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