Self Starters’ Guide to Content Marketing Distribution

We have doubled down on a remarkable content marketing distribution strategy to help you bring your 'A' game to the table in 2022.

For the average content creator, utilizing proper content marketing distribution methods is key to compete with the amount of content being generated online.

What is the point of procuring innovative ideas if the content is not marketed efficiently to the masses?

Although content marketing distribution may seem as simplified as catering to the consumer of a particular niche, a pro marketer knows that the technicality of content marketing goes beyond knowing what your followers are into!

For a skincare influencer, content doesn’t have to be sharing constant skincare routines on TikTok.

For travel bugs, content marketing doesn’t have to be limited to YouTube vlogs.

Photographers have better ways to market their content than Instagram posts.

For all creators and marketers, it is key to understand that content marketing and its distribution is not a one-channel success plan.

For starters upping their content creation game, the technicality of content marketing distribution begins with understanding the following aspects of the game.

Read on…

Which Content Marketing Distribution Variants Do You Need to Be Aware Of?

1. Distribution Plans and Their Evaluation 

Apart from limiting themselves to one particular social media platform, content creators often make the mistake of marketing massive identical content in all their social media streams.

It’s the same fish in each hook, and not everyone’s fishing for the same thing!

In technical terms, this is also referred to as the spray-and-pray technique.

This strategy involves distributing mass marketing pieces and hoping that the message will reach the right prospect.

The premise is that the more marketing messages you send, there will always be a certain number of prospects who will respond.

But that’s not how content marketing distribution works.

It only further complicates a creator’s efforts to monitor their marketing matrix and devalues the content because of disappointing responses.

2. Multichannel Marketing & Its Importance

Just because a creator managed to get more traction on one platform, it doesn’t suggest that their content on other platforms would be unsuccessful.

Many people out of their audiences may gravitate towards other platforms in general, rather than that one particular media channel.

Many creators often end up wasting time trying to condition their audiences to visit certain platforms instead of modifying their content marketing strategies to target users of multiple media channels.

This is where multichannel marketing rescues content creators!

Multichannel marketing is a strategy that allows you to go after your customers and build your brand across many different platforms and utilize many different tactics.

3. Usage of Multichannel Platforms

What follows up as a mistake of a one-channel content marketing strategy is the failure to identify how other channels may work.

What can be considered as a consequence of the spray-and-pray strategy, creators may start treating all media channels the same.

Although many social media platforms have been recently equipped with short or instant video features, it doesn’t suggest that the platforms are established around those concepts and content should be marketed using this tool.

If a creator is successfully distributing content through videos on TikTok, it is unlikely they will market it the same way as on YouTube.

Where TikTok is a platform established entirely around short, entertaining videos, YouTube is a far more complex video-sharing website where this technique of content marketing is bound to fail.

4. Elevation and Strengthening of Content

The essence of social media revolves around the concept of engagement and the same applies to content marketing distribution.

Creators shouldn’t just throw content onto the internet and wait for their ideal responses to pour in.

Years ago, people were present on Facebook constantly commenting, replying, and liking a plethora of activities their friends shared in the hopes of establishing a presence on social media.

Likewise for promoting content, creators need to uphold the principle of engagement in order to efficiently execute content marketing distribution strategies.

As a creator, it is essential to invest in marketing groundwork for your content to be discovered and received effectively by your target audience. Further to this point, in order to enable your prospects to meet their expectations and empower them to expand their niche exponentially, don’t forget to carefully select the appropriate media channel for content marketing distribution.

5. Monetary Opportunities

Who doesn’t love to brag about a chunky, organic social media following?

However, for business-oriented marketers, content marketing through organic methods is slow and damaging.

To understand the benefits of exploring monetary opportunities in advertising content, one must eliminate the common misconception that the audiences are ‘purchased’.

This dynamic can be better understood with the example of Facebook:

Facebook is in the business of small businesses. 160 million businesses use our apps every month – nearly one business for every 55 people on the planet, all using Facebook, Instagram, Messenger or WhatsApp to reach customers.

Big brands use them, alongside coffee shops, barbershops, and restaurants. And for every one of those 160 million there are people earning livelihoods and customers using products or services.

With constant algorithm updates and competitive search complexities, content marketers and creators need to rid themselves of the simplicity of content distribution that once ruled social media.

What Is Content Marketing Distribution?

By definition, content marketing distribution is the name given to the process of advertising and marketing content to audiences on the internet through an array of media formats across multiple media platforms.

For creators and marketers, content marketing distribution is a journey of brainstorming ideas, executing them, publishing them on various media streams, and then sharing them tactically to help their content reach their audiences, and beyond.

For content marketing to function, content needs to be available in a certain media form. Common examples of content are blogs, studies, and articles.

More social media and app-oriented examples of content include YouTube vlogs, Instagram reels, stories and so. To simplify the understanding, your favorite food channel is executing content marketing distribution by filming and uploading a new recipe video on their YouTube channel that you probably spent 15 minutes watching!

On the internet, businesses and people alike are generating content and sharing it on their social media channels, and we have now become the audiences they are purposefully targeting through successful content marketing strategies.

4 Tips for Successful Multichannel Content Marketing Distribution

1. Identifying Your Consumer: It’s not just businesses that need to know who their consumers are and what they’re looking for.

If your followers respond better to your 15-second what-I-did-today story on the Gram, you’re probably a good talker and your audience loves to listen!

2. Streamlining Your Channels: Not all social media is for everyone, and your key audience isn’t using all of it either!

Content marketing distribution works best when you know what platforms give you the best performance, and where your audience is the most!

3. Carefully Craft Your Content: Content can get exhaustive easily based on how rapidly it is generated online. For your content to be marketed massively, and to help it stay relevant, invest in crafting content in multiple media formats. Reels for Instagram, creative hashtags on Twitter, etc.

4. Pinpoint Your Performance Indicators: Regardless of producing relevant content across multiple channels, it’s vital for the marketed content to perform.

Common performance indicators when distributing content include likes, comments, and shares on social media.

4 Surefire Ways To Measure Content Strength

Your A-game in content not only comes with using the right formats on the right platforms but by abiding the technicality of marketing content online. It is still, after all, the internet.

1. Context: Whatever you plan to market onto the web, make sure it comes with meaning; as in, you can provide through categorization in the form of titles, links, and pages that internet searches can effectively line up for your audience.

2. Keywords: It is not enough to be a good writer when creating content. Whatever is meant to be distributed needs to comply with the essence of your content- and this is where keywords and phrases are, well, key!

3. Links: Content marketing distribution thrives on link-building, and so will you when one format channel can lead to another. Your audience will be jumping back and forth on all your social media presence generating all kinds of promising traffic.

4. Call To Action: Following the essence of engagement on the internet, it is essential to incorporate inviting statements that make your audience feel like a vital part of your marketing campaigns.

Don’t Forget Paid Ad Opportunities

Investing in your content and its marketing is the hamster wheel you will be riding in the process of content marketing distribution. Paid advertising has long been tabooed for ‘buying followers’, but this goes beyond a petty follower count competition.

Strategic use of paid advertising – ad banners, sponsorships, affiliate marketing are all monetary methods of content marketing distribution that build businesses and brands and get content out there!

Influencer Marketing Is a Big Deal

People help people, and your content always needs a voice! Regardless of your tech-savvy techniques to market content online, a plethora of internet users still rely on other people to sell them something.

As simple as an influencer talking about a hair product, the content marketing strategy for this product goes beyond their own audience and reaches a potentially new audience through an actual person.

Many influencer campaigns have gone horribly wrong and are volatile if not executed properly.

Just as you would care for a loved one, your brand and content are too, your own. Make sure you leave them in good hands that know how to protect the integrity and credibility of the product.

Putting It All Together

In conclusion, content marketing distribution is well beyond what people take it for. It is not as simple as being present on your favorite media channels.

There is an entire journey associated with whatever is being marketed online and offline, and going pro means detaching yourself from conventional social media methods.

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