Content marketing is the strategic process of planning, developing, publishing, and sharing content such as ebooks, guides, product information, brochures, whitepapers, flyers, social media posts, and videos. It also includes a wide range of graphic designs on digital platforms such as social media, websites, search engines, landing pages and emails – all with the purpose of increasing brand awareness, promoting a product or services and improving sales.
In modern marketing practice, content is the most important piece that links marketing activities to connect and engage customers. Lending credence to the popular saying that, “content is key,’ an effective content marketing strategy helps businesses create high-quality and converting content that attracts, delights, and influences customers’ purchase decisions.
Judging by the importance of an effective content strategy to businesses, some of them outsource their content marketing responsibility to content marketing agencies with the right skills and rich experience, and expertise in developing successful content marketing strategies. San Francisco, home to four of the 15 largest companies in the world and an economic center of economic activities have some of the best content marketing agencies in the US.