20 min read

TOP 25 Chicago Branding Agencies

Branding is the business of building a brand identity across various platforms and working constantly to improve the perception through research, brand strategy, brand communications, etc. Here’s a list of the top 25 branding agencies in Chicago.

Branding is critical to the success of every business organization. It encompasses all the activities, techniques, and processes involved in building a brand image, shaping public perception of the brand, and improving its brand awareness. If you take a look at the most popular global brands, a distinct feature that sets them apart from their competitors is their unique branding.  

Oftentimes, branding is one of the very first steps that a new business has to tick off the checklist before any other activities. Branding controls how the external public sees and interacts with a brand – which explains why a lot of popular brands outsource this service to independent teams of expert brand designers (branding agencies). A branding agency is an independent team of skilled and talented marketers and brand specialists who work together to create an identity and a face for a brand based on their values and scope of business in a way their customers can relate with. 

Branding agencies offer a wide range of services from logo design to brand identity, brand messaging, brand positioning, brand voice, and many more. The city of Chicago, regarded as the international hub of finance, industry, culture, and commerce, is home to some of the best branding agencies in the US. In this article, we have identified the top 25 Chicago branding agencies based on their skills, competence, and strong reputation in helping brands in Chicago build their visual identity and maintain a distinct brand communication. 

What is a branding agency?

A branding agency is a specialized agency focused on creating, building and rebuilding brands. A branding agency will conceptualize a logo, brand name, brand identity and develop a detailed brand guideline for companies to use. This guideline usually includes logo color inversions, colors to be used in various templates, symbols and other communication.

Why is a branding agency important?

Developing your product and service into a brand is the most important step to creating a market share. Because there is so much clutter and information available in the market it is hard for people to remember different products and services. Therefore companies try very hard to make their brand outstanding. This is why a branding agency is very important as they develop the product and service into a brand that is unique and will be memorable.

A branding agency enables your brand to stand out in the market and create its own space. The agency will develop your brand and help you communicate it to the target audience as well.

How to get started with a branding agency?

To start with a branding agency you need to have a product or service that you would like to convert into a brand. Then you need to take the following steps:

1) Select your branding agency:

Once you have identified the product or service you want to get branded, you must select the branding agency that fits best to your industry. There are many good branding agency and you can shortlist top 3 to speak to and get proposals from. These agencies will work with you to give you the best proposal.

2)Agree on scope of services:

When you have selected your branding agency you should develop a document that details the services you are looking for. This document enables you to keep track of the requirements and also defines the scope for the agency. This will help avoid any miss communication from either side.

3) Execute and implement

To create top of mind with the customers it is important to be consistent with branding. Once you have identified and developed your branding, it is essential to execute it in all promotion and communication avenues. This helps your customer remember your brand in the market.

1. Top Agency

Top Agency

Location: Chicago

Year Founded: 2018

Company size: 100 employees

Top agency is a leading branding agency based in San Fransisco, Austin, New York, and Chicago. We specialize in branding designs, brand messaging, brand communications, and  brand identity. Top Agency combines a well-researched branding strategy with affordable packages to help companies build their brand identity and awareness. For more information about their branding services and management. Visit the website  here

Notable clients

  • Appvance
  • Dronedeploy
  • Marchex
  • Noiseaware

2. Monogram Group

Location: Chicago

Year Founded: 1990

Company size: 50 employees

The Monogram Group is a brand agency based in Chicago, Illinois. They specialize in market research, brand identity, advertising, and brand identity services for small and mid-market companies in business services, consumer products, and services, education, financial services, and manufacturing industries. For more information about their branding services and management here 

Notable clients

  • Eli Lilly
  • Goldwind America
  • Chicago Symphony
  • Lebua Hotels & Resorts

3. Social Driver

Location: Chicago

Year Founded: 2011

Company size: 50 employees

Social Driver is a digital agency that specializes in digital strategy, web design, social media marketing, and branding services for small, medium, and large-sized companies. They mostly serve clients in education, healthcare, non-profit, business services, and politics industries. Visit the website  here 

Notable clients

  • The Education Trust 
  • American Nurses Association 
  • Elizabeth Dole Foundation 
  • Goodwill Industries International

4. Conjure

Location: Chicago

Year Founded: 1996

Company size: 50 employees

Conjure is a full-service digital agency that provides branding, graphics design, and digital strategy services for mid-market and enterprise-level clients. They offer a wide range of branding services to clients in financial services, education, retail, business services, and consumer products and services industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Sodexo
  • Verso
  • United States Steel
  • Fairmont Hotels

5. Paragraph, LLC

Location: Chicago

Year Founded: 2018

Company size: 50 employees

Paragraph, LLC is a full-time graphics design firm based in Chicago. They specialize in graphics design, branding, and web design service for small, medium, and large organizations in business services, healthcare, consumer products & services, IT, manufacturing, and energy & natural resources industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Hyatt
  • IBM Watson
  • Baxter Healthcare
  • Exelon Corporation

6. Artversion

Location: Chicago

Year Founded: 1999

Company size: 50 employees

Artversion is a web design agency based in Chicago, Portland, and San Francisco. They specialize in graphics design, web design, UX/UI design, and branding services for clients in education, healthcare, financial services, manufacturing, non-profit, hospitality & leisure, retail, and telecommunications industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • TransUnion
  • Volvo
  • MackTrucks
  • Caterpillar

7. Kaleidoscope

Location: Chicago

Year Founded: 1995

Company size: 100 employees

Kaleidoscope is a fulls service branding agency with offices in Chicago, Cincinnati, and New York. They provide a wide range of services from packaging design to marketing strategy, product design, and branding to clients in business services, eCommerce and healthcare industries. Visit the website  here 

Notable clients

  • ALDi
  • Grupo Bimbo
  • Duracell
  • Mars Wrigley

8. BatesMeron Sweet Design

Location: Chicago

Year Founded: 2005

Company size: 50 employees

BatesMeron Sweet Design is a full-service creative and digital marketing agency based in Chicago. They specialize in direct marketing, branding, web design, and a wide range of digital marketing services for clients in business services, telecommunication, retail, financial services, and non-profit industries. Visit the website  here 

Notable clients

  • Kraft
  • Kin + Carta
  • Chicago Flower & Garden Show
  • Navy Pier Chicago

9. Cultivate

Location: Chicago

Year Founded: 2001

Company size: 250 employees

Cultivate is a brand and digital agency based in Chicago, Illinois. They provide a wide range of branding services from web design & development to UI/UX design, Mobile App development, digital strategy, and video production. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Diadem
  • Ozinga
  • The Chicago International Film Festival 
  • School of the Art Institute of Chicago

10. Logical Media Group

Location: Chicago

Year Founded: 2006

Company size: 50 employees

Logical Media Group is a full-service branding and digital marketing agency based in Chicago, Illinois. They specialize in SEO, PPC, conversion rate optimization (CRO), display marketing, email marketing, and social media marketing for clients in eCommerce, education, financial services, consumer products & services, business services, etc., industries. Visit the website  here 

Notable clients

  • Protein20
  • Fresh Wave
  • Vienna Beef
  • Learning Resources

11. VisualFizz

Location: Chicago

Year Founded: 2006

Company size: 10 employees

VisualFizz is a full-service digital marketing agency that specializes in SEO, PPC, social media marketing, email marketing, web design & development, digital marketing strategy, and branding services. They mostly serve clients in business services, consumer products & services, eCommerce, manufacturing, real estate, and retail industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Toyota
  • Orderly
  • Spiro
  • Exhale

12. Concentric Design

Location: Chicago

Year Founded: 2016

Company size: 10 employees

Concentric Design is a full-service graphics design agency based in Chicago, Illinois. They specialize in graphics design, branding, and web design services for clients in automotive, financial services, consumer product & services, medical, IT, manufacturing, and non-profit industries. Visit the website  here 

Notable clients

  • Paylocity
  • Hertz
  • Teach for America
  • United Airlines 

13. ColorJar

Location: Chicago

Year Founded: 2008

Company size: 50 employees

ColorJar is a full-services brand and design agency based in Chicago. They specialize in graphics design, brand identity design, and branding services for small and mid-sized clients in financial services, hospitality & leisure, consumer products & services, and real estate, and retail industries. Visit the website  here 

Notable clients

  • Air Bud 
  • 1871
  • Adrian Smith + Gordon Gill 
  • Aiwa

14. 97 Switch

Location: Chicago

Year Founded: 2013

Company size: 10 employees

97 Switch is a full-service digital marketing agency that specializes in SEO, PPC, web design & development, email marketing, content marketing, and social media marketing for clients in medical, manufacturing, real estate, business, and financial services industries. For more information about their branding services and management. Visit the website  here.

Notable clients

  • Cardinal Investment Advisors 
  •  SMASHotels
  •  Option Hotline
  • theWit Hotel in Chicago

15. Mabbly

Location: Chicago

Year Founded: 2013

Company size: 10 employees

Mabbly is a full-service advertising and integrated marketing firm based in Chicago, Illinois. They provide a wide range of services ranging from SEO to branding, web design & development, digital and marketing strategy, and content marketing for clients in consumer products & services, retail, manufacturing, financial services, and medical industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Tolmar
  • Graymont X
  • Graymont Medical 
  • Verano Holding Company

16. Yakkety Yak Marketing

Location: Chicago

Company size: 50 employees

Yakkety Yak Marketing is an advertising and digital marketing agency based in Chicago. They specialize in SEO, PPC, Content marketing, web design & development, digital strategy, and social media marketing for clients in business service, non-profit and medical industries. Visit the website  here 

Notable clients

  • America Migraine Foundation 
  • America Headache Society 
  • Ashland Breast Pumps 
  • Anselmo Lindberg & Associates

17. 3Q/Dept Digital

Location: Chicago

Year Founded: 2007

Company size: 300 employees

3Q/Dept Digital is a digital marketing and strategic consulting agency with its headquarters in San Mateo, Calif, and offices in San Francisco, San Diego, New York, Burlington, Austin, and Texas. They specialize in social media marketing, SEO, PPC, digital strategy, and digital analytics. Visit the website  here 

Notable clients

  • Square
  • Eventbrite
  • ModCloth
  • SurveyMonkey.

18. Verve Marketing Group

Location: Chicago

Year Founded: 2008

Company size: 50 employees

Verve Marketing Group is a web design and creative solutions agency based in Chicago, Illinois. They specialize in web design & development, SEO, print design, digital strategy, branding, and content marketing service for clients in business services, consumer products & services, non-profit, and education industries. For more information about their branding services and management. Visit the website  here 

Clients list.

  • HarperCollins
  • New International Version 
  • Particle Technology Labs 
  • Cornerstone Children’s Learning Centre

19. Symmetri Marketing

Location: Chicago

Year Founded: 2008

Company size: 10 employees

Symmetri Marketing is a web development agency with its headquarters in Northville, Michigan. They specialize in web design and development, UX/UI design, and digital technology services for midmarket and enterprise-based clients in education, manufacturing, media, IT, medical and non-profit industries. Visit the website  here 

Notable clients

20. A Willing Participant

Location: Chicago

Year Founded: 2014

Company size: 10 employees

A Willing Participant, INC is an advertising firm based in Chicago. They provide a wide range of services from direct marketing to digital advertising, branding, web development, campaign development, and digital marketing for clients in consumer products & services, business services, financial services, and non-profit industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Accelerate Institute 
  • Children’s Home & Aid 
  • Delaro Wear Solutions 
  • Independence- 4-Senior

21. Olive Street Design

Location: Chicago

Year Founded: 2005

Company size: 50 employees

Olive Street Design is a design and marketing solutions agency that specializes in SEO, PPC, web design, digital strategy, photography, social media marketing, and content marketing for clients in retail, eCommerce, IT, and medical industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Chicago Public Schools 
  • Seattle Times 
  • Sweet Baby Ray’s catering 
  • University of Florida

22. C2 Creative

Location: Chicago

Year Founded: 2012

Company size: 10 employees

C2 Creative is a branding and marketing agency that specializes in logo design, UX/UI design, creative strategy, web design, creative marketing, brand identity, and brand messaging services. Visit the website  here 

Notable clients

  • Chowly 
  • DaVita
  • Motorola 
  • HERE Technologies.

23. Bandwidth Marketing Group

Location: Chicago

Year Founded: 2005

Company size: 10 employees

Bandwidth Marketing Group is a creativity consulting agency that specializes in advertising, branding, web design, and digital marketing to small and mid-sized companies in the non-profit, healthcare, IT, and real estate industries. For more information about their branding services and management. Visit the website  here

Notable clients

  • WRS
  • VillageMD
  • Guaranteed Rate 
  • Abbvie

24.Sherman

Location: Chicago

Year Founded: 2001

Company size: 10 employees

Sherman is a public relations and digital advertising agency based in Chicago. They provide a wide range of services from marketing strategy to public relations, social media marketing, content marketing, and digital strategy for clients in the healthcare, IT, and real estate industries. Visit the website  here 

Notable clients

  • Core Spaces
  • The Harris Poll
  • RWE Renewables 
  • American Academy of Art

25. Simple Truth

Location: Chicago

Year Founded: 1996

Company size: 50 employees

Simple Truth is a creative brand agency based in Chicago, IL. They specialize in branding, content marketing, and graphics design services for clients in real estate, medical, non-profit, business services, and financial services industries. For more information about their branding services and management. Visit the website  here 

Notable clients

  • Allstate
  • Baird & Warner 
  • AvalonBay Communities 
  • Adtalem
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