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Top 25 Branding Agencies New York

Branding is the process that positions the company in the minds of customers with an image that is positive, strong, and unique. Branding agencies help businesses create and redefine their brands — to attract customers, retain talent, and emphasize shared values.

Branding agencies are entities that help businesses actualize their vision, and create a strong, positive perception of their brand in the minds of consumers. Combining elements like logo, design, mission statement, and a consistent theme in effective branding strategies, they help the companies — not only to differentiate themselves from the crowd but also build a customer base that is loyal. The resulting brand image then has a huge impact on the bottom line. 

New York is the business hub of the world and the third-largest economy in the U.S. Its signature metropolitan center, New York City is the single largest regional urban economy in the country — the best city for small businesses while also home to some of the largest businesses in the world. And to survive and stand out in this metropolitan center, businesses of all sizes and shapes rely on branding agencies — to redefine and reconnect their brands with their stakeholders. Let’s have a look at some of the top branding agencies New York — that have been helping businesses grow and prosper in the city where dreams are made.

What is a branding agency?

A branding agency is an organization that specializes in creating a brand for your product and service. Branding agency usually starts by designing your logo or brand name and continues to develop the entire brand identity. However you can hire a branding agency even if you already have a logo or brand name.

Difference between a branding agency and a marketing agency

A branding agency will conceptualize, design and develop your logo, brand, name, symbols, colors, brand identity and communication pattern for your target audience. The agency works from the very start to set your product and service apart in the cluttered market. A branding agency will develop visuals and messaging for your brand.

A marketing agency will take your brand identity, communication and visuals and help you promote it through various channels and platforms. A marketing agency uses tools like advertising, digital marketing, social media posts or broadcast to promote your brand and create recall in the minds of the customers.

Benefits of a Branding agency?

There are many benefits to working with a branding agency. You can have an inhouse team but a branding agency maybe able to provide professional advice like:

1) Creative ideas:

When you are working with a branding agency, you have a wider team that is pitching in good ideas. These creative ideas are usually formed during many brainstorming sessions that a branding agency will have. The creative ideas help brands to become viral and well known in the minds of the customers

2) Professional execution

A branding agency will have a competent team of professionals that will not only think of creative ideas but also come up with great ways of execution. Your company will benefit from professional strategy, design and execution of the brand identity without you worrying about it.

3) Multiple services

A branding agency will be able to provide you with multiple services that your internal team may not be equipped with. Starting from designing your logo and symbols to creating entire brand guidelines a branding agency is able to build your brand from scratch.

1. Top Agency

Top Agency

Year Founded: 2018

Company size: 100+ employees

Top Branding Agency is a part of Top Agency’s network — with multiple office locations across the globe including New York. With impactful and lasting impressions, Top amplifies brands — through engaging and clear full-scale brand strategies. Their services range from sustainable packaging designs to logo redesign as well as new market penetration . Visit the website  here 

Notable clients

  • Microsoft
  • Intel
  • Budweiser
  • Mercedes-Benz

2. DeSantis Breindel

Year Founded: 2003

Company size: 1-50 employees

As a leading B2B branding agency based in New York, DeSantis Breindel builds brands that inspire meaningful change. From engaging customers to influencing prospects, rallying employees, and inspiring investors, they do it all — through their full suite of branding solutions. Visit the website  here 

Notable clients

  • Guggenheim Partners
  • Engie Impact
  • Thorton Tomasetti
  • Prospiant

3. Starfish

Year Founded: 2002

Company size: 1 – 50 employees

Syncing all brand expressions, Starfish is an independent branding agency in New York — that provides all services under one roof. Their services include brand story, identity & design, brand naming, customer journey, strategy, and brand experience. Visit the website  here 

Notable clients

  • Dunkin Donuts
  • Panasonic
  • Samsung
  • Pepsi

4. Tenet Partners

Year Founded: 1973

Company size: 1-50 employees

With nearly five decades of experience, Tenet Partners is a brand innovation and marketing agency in the heart of New York. Recognized as the leader in corporate branding and product innovation, Tenet integrates the two — through human-centered design. Visit the website  here 

Notable clients

  • Mastercard
  • Xerox
  • LG Electronics
  • IBM

5. Motto

Year Founded: 2005

Company size: 1-50 employees

Motto is a women-owned strategic brand and culture consultancy for high-growth, challenger brands. Their offerings include all branding services like strategy, design, messaging, identity, experience, positioning as well as package design. Visit the website  here 

Notable clients

  • Google
  • Brooklyn Brewery
  • Virgin®
  • Andela

6. Want Branding

Year Founded: 1999

Company size: 1-10 employees

Creating high-performance brands in record time, Want Branding is a unique branding consultancy. They build powerful, memorable, and disruptive brands — through their expertise in brand strategy, naming, identity and research. Visit the website  here 

Notable clients

  • Uber
  • Apple
  • Cosmic Wings
  • Google

7. DBC

Year Founded: 2014

Company size: 1-10 employees

Infusing design with data, Studio DBC is a branding agency with an approach that is simple and results-oriented. They offer branding, graphic design, and logo design services to businesses of all sizes from small to enterprise levels. Visit the website  here 

Notable clients

  • American Express
  • Bain & Co
  • StockTwits
  • Spotify

8. River + Wolf

Year Founded: 2014

Company size: 1-10 employees

Specializing in brand naming, River + Wolf also offers brand writing services like brand & name stories, vision & mission statements, web & ad copy, etc. They are experts in numerous industries from food to fashion, technology, finance, and education to healthcare. Visit the website  here 

Notable clients

  • Philips
  • Calvin Klien
  • CapGemini
  • Maison Ferrand

9. GreyBox Creative

Year Founded: 2010

Company size: 1-10 employees

As one of the top branding agencies in New York, GreyBox Creative delivers high-quality branded solutions — across all touchpoints. Their comprehensive brand strategies elevate brands to new levels. Visit the website  here. 

Notable clients

  • Novo Nordisk
  • US Army/Navy
  • Geoffrey Beene
  • Apollo Capital Management

10. C42D

Year Founded: 2010

Company size: 1-10 employees

Based in New York, C42D is a branding agency that helps businesses connect with customers — through their creative and unique solutions. Their offerings include branding, graphic design, creative direction, content, SEO, web development, and digital marketing. Visit the website  here 

Notable clients

  • Reebok
  • YouTube
  • Shazam
  • Google

11. Ruckus

Year Founded: 2002

Company size: 1-50 employees

With expertise in branding solutions, Ruckus is a full-service marketing agency based in New York. They expertly craft disruption through their vast array of solutions and thus powers game-changing companies. Visit the website  here 

Notable clients

  • BMW
  • Unilever
  • Intel
  • Beekman 1802

12. BrandTuitive

Year Founded: 2010

Company size: 11 – 50 employees

BrandTuitive is a branding and brand marketing agency — that helps businesses make their brand the star of their customers’ Movie in the Mind. Their top-notch services include brand strategy, marketing, advertising, web design, brand positioning, naming, logo development, and tagline. Visit the website here

Notable clients

  • Nespresso
  • Simply Wine
  • ShopKeep
  • Horizen

13. Plus972

Year Founded: 2009

Company size: 1-50 employees

Headquartered in New York and Tel Aviv, Plus972 is a fully-integrated branding, marketing, and design agency. Their innovative solutions come from the entrepreneurial spirit and the diverse perspectives of their expert team. Visit the website  here. 

Notable clients

  • The Getty
  • Victor Group
  • The Ritz-Carlton
  • 277 5th

14. Digital Silk

Year Founded: 2017

Company size: 50-200 employees

Focused on growing brands online, Digital Silk is a full-service agency with offices in New York, Miami, and Milan. Their specialties lie in driving greater brand awareness, increasing onsite conversions, and brand loyalty. Visit the website  here. 

Notable clients

  • P&G
  • Xerox
  • HP
  • Sony

15. The Future Forward Inc.

Year Founded: 2010

Company size: 10 – 50 employees

The Future Forward Inc. is a creative agency with a holistic approach — that encompasses brand strategy, design, and digital innovation. Their creative solutions formulate an emotionally resonant visual narrative to uplift brands. Visit the website  here.

Notable clients

  • Serino
  • Puma
  • Fry Reglet
  • Workstead

16. Constructive

Year Founded: 2000

Company size: 10 – 50 employees

Specializing in non-profit branding and web design, Constructive assists social impact organizations — to deepen engagement along with expressing their values. Their services range from brand strategy & branding to design, content, and digital strategy as well as strategic consulting. Visit the website  here. 

Notable clients

  • Aspen Institute
  • Blue Meridian Partners
  • Climate Impact Lab
  • Climateworks

17. Bionic Egg

Year Founded: 2001

Company size: 1 -10 employees

Based in New York, Bionic Egg designs remarkable brands — through their wide suite of services ranging from branding to web development and design. They curate cohesive brand experience both online and in print. Visit the website  here 

Notable clients

  • Blesso Properties
  • Susan Bender
  • Alden Shoes
  • Sunset Cosmetic Surgery

18. Wolf&Whale

Year Founded: 2014

Company size: 1 -10 employees

Wolf&Whale is a digital design studio that designs digital experiences to make brands more impactful and profitable. They have been helping brands stand out in the crowded digital space by refining their distinctive voice. Visit the website  here 

Notable clients 

  • Guardian Direct
  • GoDaddy
  • Capital Group
  • WeWork

19. BrandOpus

Year Founded: 2017

Company size: 50 -200 employees

With offices in New York, Chicago, London,  and Melbourne, BrandOpus is a global branding agency.  They help define brand positioning in the market — through their expertise in identity, strategy, and design. Visit the website  here 

Notable clients

  • Molson Coors
  • Kraft Heinz
  • Britvic
  • McCain

20. North Street Creative

Year Founded: 2010

Company size: 10 – 50 employees

Driving transformational change, North Street combines insightful strategy with dynamic creative — that drives growth. Their specialties include branding, logo development, identity design, web development & design as well as animation and messaging. Visit the website here

Notable clients

  • 4Ocean
  • American Express
  • Bark
  • Bloomberg Beta

21. L+R

Year Founded: 2012

Company size: 10 -50 employees

L+R is a brand strategy and design & technology studio with expertise in product development, strategic consulting, visual identity, and web3.0 & Blockchain. Their solutions deliver value and impact through a perfect balance of strategy and aesthetics. Visit the website  here. 

Notable clients

  • Amazon
  • Hilton Worldwide
  • Louis Vuitton
  • The Estée Lauder Companies

22. Brand Institute

Year Founded: 1993

Company size: 50 -20 employees

As a global leader in brand name and identity development, Brand Institute has 17 offices worldwide. They offer a vast range of services to healthcare, consumer, and B2B clients and develop the world’s most iconic brands. Visit the website  here

Notable clients

  • Yeliva
  • Pfizer
  • Comirnaty
  • Biontech

23. Zerotrillion

Year Founded: 2019

Company size: 10 -50 employees

Helping brands overcome growth-limiting challenges, Zerotrillion is a global creative agency — with offices in New York, Amsterdam, and Toronto. Their moonshot creativity also extends to advertising, design, digital, film production, and content, in addition to branding. Visit the website  here 

Notable clients

  • Emirates
  • Jotun Paints
  • P&G
  • Adidas

 

24. Tronvig

Year Founded: 1997

Company size: 1 -10 employees

Tronvig is a brand strategy and advertising agency that helps clients reach their full potential — while finding their edge against the competition. Their brand strategies not just bring external audiences and consumers into focus but also internal stakeholders. Visit the website  here 

Notable clients

  • Luxury Big Island
  • PartnerRe
  • Easterseals
  • PEN America

25. SGK

Year Founded: 1953

Company size: 100 -1000 employees

A global brand experience and packaging company, SGK has been helping brands scale and grow since 1953. Their full suite of services includes brand development, activation, and deployment as well as marketing, advertising, package design, printing, and content production. Visit the website  here 

Notable clients

  • Amazon
  • Air France
  • Coca Cola
  • Nike
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