11 Best Education PR Firms In 2023

Education PR is the marketing of any brand involved in learning exam preparation firms to additional educational programs — via media such as broadcasting, publishing, and the internet. Here's what you need to know.

Best Education PR Firms

With the proliferation of schools, universities, and colleges these days, it has become critical for educational institutions to define their brand reputation, maintain competitors at bay, and position themselves as sector leaders.

An education PR firm helps educational institutions improve their brand awareness, allowing the intended audience to learn more about the institute (or an online platform) without actually visiting in person. This effect contributes to the creation and manifestation of a powerful brand image.

So, let’s learn how an education PR firm truly works!

What is Education PR?

We know PR, and we know education. But what does combining the two entail, and is it what we think it is?

Education PR is the marketing of any brand involved in learning, from exam preparation firms to additional educational programs — via media such as broadcasting, publishing, and the internet.

An education PR agency shouldn’t be simplified to marketing capacity, though. There’s a lot more to it than what meets the eye.

Public Relations is not Advertising

Although public relations, advertising, and promotion are frequently used indiscriminately, they are not interchangeable.

Public relations (PR) is a technique that focuses on creating long-term relationships between individuals / organizations / brands, and the public / media / target audience. The goal of public relations is to develop and maintain a favorable image in the audience’s minds.

The importance of building a favorable brand image and reputation through an education PR agency is tough to quantify.

Yet, it might be the difference between an institute establishing its firm hold in the educational sector, or losing to its competition. Although school PR companies usually aim to approach media nationally, local media outreach is becoming highly significant for educational institutions that have only several local sites.

How does PR work?

As mentioned earlier, public relations is not the same as advertising. So, before we begin to comprehend how PR is revolutionizing the education sector, let’s understand how PR works independently.

1. PR increases the credibility of your organization

Public relations exposure lends credibility to your company, since the material is more honest and insightful. According to research, public relations provide greater exposure and legitimacy to the mass market than advertising, which is more promotional.

2. PR attracts your target audience

PR makes it much easier to keep and retain a targeted audience. A well-written article on your product or service offered in a journal might be far more appealing and impactful than an advert in the same publication. Furthermore, by utilizing various media organizations from a PR agency, you may successfully express your significant aspects and move your institute forward.

3. PR adds value

PR may give a unique touchpoint and provide worth to your product portfolio, allowing you to stand out from your competition and position yourself at the vanguard of your sector.

4. PR promotes both immediate and long-term lead generation

Media postings through public relations are a type of long-term insertion since you are susceptible to many leads at first. However, as time passes, you will observe that there is still a lead from a single media reference. Lead generation will become more common as firms and customers fall behind on PR.

And most importantly,

5. PR improves the company image

People frequently believe that public relations is just concerned with advertising a product or a special deal. This is a fallacy, since public relations propels your entire company’s growth and success. When done correctly, public relations may foster a more favorable brand image in the minds of your customers, paving the path for more involvement for your firm.

With the differences established, let’s look at how PR in education works!

How do Education PR and Education PR Agencies Work?

Developing international academic collaborations is critical for all institutions these days. PR agencies may give institutions worldwide visibility and develop educational partnerships with foreign universities that have student/faculty exchange programs, international accreditation/degrees, research alliances, and education.

An education PR agency may help aspirants recruit potential students, and even faculty members, by advertising the institute’s distinctive attributes and spreading awareness about its scholastic offers, faculty, events, and festivities. Public relations can enhance the number of local and foreign applications to the school.

An education PR agency may also help recruiters improve relationships with the industry, jobseekers, and high-profile recruitment agencies. When it comes to promoting campus placement and seeking attractive career possibilities for students, the way in which the institution conducts public relations may impact decision-makers in its favor.

After graduation, many alumni lose touch with their old university. Public relations may aid institutes in reconnecting with their alumni, invite them to serve as faculty/industry experts/guest speakers, raise funding, and seek their support in placement.


  • It benefits a wide spectrum of businesses

Education PR isn’t only for test prep firms. It can assist high schools, colleges, vendors, after-school education programs, and other organizations.

  • PR experts make proposals for both parents and students

However, they will target family decision-makers in specialty media such as parenting publications. Every pitch has a distinct voice: A parental pitch is somber, whereas the student pitch is far wittier.

  • Thought leadership is critical

Before parents entrust and fund education organizations to educate their children, the organizations must be viewed as professionals in their industry. As a result, greater attention is focused on tales that increase brand trust. This includes everything from offering expert comments on a popular education article to discussing best practices in an industry journal.

Best Practices for an Education PR Agency?

1. Provide a preview of your company’s offerings

If you’re an education PR agency marketing institute that provides extra education (such as exam preparation businesses), send out pitches that offer helpful ideas for studying for a specific test. Readers will understand that they can anticipate getting comparable knowledge if they sign up, making them more inclined to switch. Reporters often enjoy tip pitches, since they may be posted almost immediately.

2. Think outside the box to capitalize on breaking news

School vacations aren’t the only temporal triggers you can utilize to instill immediacy in your pitch. Keep an eye on the cultural and academic schedules for the best opportunity to get your name in the press. You may even mention a forthcoming SAT test or a peculiar holiday that only residents of a small town observe.

3. Produce localized news

Don’t simply target national publications — a broadcast breakthrough in a local medium might result in twice as many conversions as a national success. This is because numerous education firms are deeply rooted in their communities. If your pitch is tailored to the state or city, it is more likely to get picked up by the local media. Keep an eye on the cultural and academic schedules for the best opportunity to get your name in the press.

As a result, educational institutions must choose the appropriate education PR agency to aid them in developing a successful PR strategy.

11 Best Education PR Agencies In 2023

Here’s a quick rundown of the 11 best education PR agencies known for their services all over the internet.

1. TOP Agency

Location: San Francisco, Austin, New York, London

Company size: 100

Minimum Project Size: $10,000+

Education PR is part of different services under the public relations umbrella that TOP Agency renders to its client.

However, as one of the reputable Education PR Agencies out there, the strategy is slightly different for the company’s clients.

The usual approach starts at a multi-domain level, where each client’s requirements are analyzed through a deep-dive on the periodic metrics. After that, core strengths and weaknesses are identified to create a unique strategy to improve the communiqué and the overall reputation between the said company and its respective stakeholders. TOP Agency also enrolls the services of content marketing and digital marketing experts to help curate a plan that works across different verticals. Overall, it’s all about striving to communicate better and maintain those standards throughout the tenure of a business agreement. For more details, check out the company’s Education PR services page.

Client List:

National PTA

2. WebiMax

Location: Camden, NJ

Company size: 10–49

Minimum Project Size: $1,000+

WebiMax is a digital creation, marketing, and consulting organization based in Camden, New Jersey, just outside of New York. WebiMax offers clients SEO, site design, sponsored search, and image management services. The agency employs approximately 100 people and has offices in four cities: New York, Sydney, London, and Baltimore.

The big deal?

WebiMax proudly boasts a 97% client retention rate.

Voted one of the “Best Places to Work” in the Philadelphia area.

“Inc. 500” fastest-growing company for 3 straight years.

Their services, among many, include top picks for any firm functioning as an education PR agency, including Search Engine Optimization, Search Engine Marketing, Reputation Management, Review Acquisition, Social Media Marketing, and so on.

3. RDN

Location: San Francisco, CA

Company size: 10–49

Minimum Project Size: $1,000+

According to Reputation Defense Network“Established in the San Francisco Bay Area, we set out to build a company that would push the limits of Internet Content Removal with the highest level of innovation and creativity. Being a diverse team of leadership and entrepreneurial backgrounds, we can’t say we’ve been immune to some form of online negativity, and we know how that can impact individuals and businesses of all sizes.”

While RDN has its own programs and a robust in-house staff, they recognize this is not always enough. RDN may access a powerful network of industry professionals, lawyers, and algorithmic experts who have the added boost to supercharge their existing strategy by expanding beyond their four walls.

Their peak services include:

  • Tactical Removal
  • Search Control
  • Investigations and Legal

4. Sherlock Communications

Location: São Paulo, Brazil

Company size: 70–249

Minimum Project Size: $5,000+

Sherlock Communications is a public relations and digital marketing firm established in São Paolo, with offices in Bogotá, Colombia, Buenos Aires, Argentina, and Mexico City. It was formed in 2015 and currently employs at least 70 people. Customers in the consumer products and services, transport, commerce, financial services, and entertainment industries rely on them for public relations, digital strategy, and content marketing.

According to the PR agency, they are the best at what they do because they are:

Independently owned consultancy specialized in supporting international companies operating with digital marketing and PR in Brazil and wider Latin America

Brazil-based coordination hub, comprised of a multi-lingual team from both agency and client-side background

Best-in-class Latin American network for multi-market executions, including on-the-ground teams in Lima, Mexico City, Bogotá, Buenos Aires, San José, Panama City, and Guatemala City.

Among their many services, they are experts in Media Relations, Influencer Marketing, Consultancy and Strategic Planning, Content Marketing, and Message Development.

5. Bastion Elevate

Location: Costa Mesa, CA

Company size: 1–49

Minimum Project Size: $5,000+

Bastion Elevate is a marketing agency based in Newport Beach, California, created in 2008. They specialize in public relations and social media marketing solutions for companies ranging from small businesses to huge corporations in marketing, business services, and much more.

6. Firecracker PR

Location: Brea, CA

Company size: 1–49

Minimum Project Size: $5,000+

Firecracker PR, established in 2004, is a growing firm that combines public relations and content marketing. Their team has expertise in combining public relations, SEO, social media, and content marketing into a cohesive approach. The team of 10+ is based in Brea, California, and is aggressively focused on obtaining media attention for clients. It features a tried-and-true 5-step approach called “Ignites”, which has enabled digital start-ups to effectively increase their awareness from the start.

7. Fractl

Location: Delray Beach, FL

Company size: 50–249

Minimum Project Size: $10,000+

Fractl is a marketing and advertising firm based in Delray Beach, Florida, with branches in Leeds (in the United Kingdom), Denver, and San Diego. They were established in 2012 and have over 100 people. They seek to increase client brand exposure through site design, SEO, UX/UI design, online marketing, and other marketing services.

8. CSG

Location: Denver, CO

Company size: 10–49

Minimum Project Size: $5,000+

Communications Strategy Group (CSG) is a publicity and content marketing firm based in Denver, Colorado. It was established in 2004. CSG is a public relations firm focusing on content marketing, marketing strategy, and business consultancy. The 35-person team works with mid-market and enterprise customers in the education, financial services, and healthcare.

9. BoardRoomPR

Location: Plantation, FL

Company size: 10–49

Minimum Project Size: $1,000+

BoardroomPR is a public relations and integrated marketing firm established in Plantation, Florida, with Miami, Naples, Orlando, West Palm Beach, and Tampa offices.

Founded in 1989, this company has over 20 employees, designated for branding, public relations, digital strategy, and social media marketing. Their video production facilities are on offer to companies and organizations in the financial services. More so, health care & medicine, property investment, legal, education, and information technology enterprises are also part of BoardRoom PR services regimen.

10. Digital Trails

Location: London, United Kingdom

Company size: 10–49

Minimum Project Size: $5,000+

Digital Trails is a digital marketing business with offices in both London and Luxembourg. They were founded in 2018 and have roughly 4 workers that assist mid-market and small-business customers in education, consumer goods, and finance. Public relations, digital planning, and content marketing are some of the services offered.

11. Rocket Science Communications

Location: Warszawa, Poland

Company size: 2–9

Minimum Project Size: $1,000+

Rocket Science Communications is a minor public relations agency based in Warszawa, Poland. They were founded in 2005 and specialize in public relations, media planning and procurement, and branding.

Digital PR strategy has exploded in popularity over the last decade. It entails conveying tales about the brand to a specific audience using online periodicals, blogs, emailers, and social media sites. Indeed, by enhancing content on Facebook and other digital platforms, institutes may swiftly reach a bigger target audience and get a greater ROI on their marketing expenditure.

Therefore, this strategy isn’t staying away from education PR either.


ust about every industry now considers public relations to be an essential skill.

The education industry is likewise taking advantage of the opportunity, as it should. Institutes are engaging the top public relations agencies to raise awareness for their high-quality education and expand their reach.

To summarize, education PR agencies assist universities in informing the public about their infrastructures, programs, pricing structure, exchange programs, significant collaborations, career opportunities, and so on. As a result, stakeholders can make an informed decision.

Agencies continue to keep the public informed about changes and developments. Educational events play an important role in acquiring knowledge, which is why they have become a vital feature of institutions’ learning systems.

Public relations firms have experience organizing such programs and may assist institutes in doing so.

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