22 min read

Top 25 B2B Content Marketing Agencies

B2B content marketing agencies facilitate brands or corporations to get recognized by clients in business by developing presentations, pitching their client's products and services, following up with leads aggressively, and compiling feedback on products and services. Find out more about the top B2B content marketing agencies you can hire for your businesses.

The greatest determinant of effective marketing is the audience. Some companies target individual consumers while some cater to other companies or organizations. There is a difference between marketing to individual consumers and marketing to businesses that is why B2B marketing exists which is a different method of marketing.

A B2B content marketer is to help a brand or corporation get recognized by other businesses, make these businesses know the value of the product or services owned by these brands, and convert them to customers. A B2B content marketing agency would help a brand or company create and assess a business marketing strategy, oversee the development of their products, develop sales quota targets, and record the interaction of customers. Read on to find out more about the top B2B content marketing agencies you can work with.

What are B2B Content Marketing Agencies?

Business-to-business content marketing agencies work with various companies that need to communicate or promote themselves to other companies. This usually happens with industrial products and services. The needs of content are identified through research and market data of the product industry. The content marketing plan can be executed on various platforms relevant to these businesses.

What is the difference between a B2B Content Marketing Agency & PR Agency?

A B2B content marketing agency focuses on developing content plans and strategies for companies that cater to other businesses. These companies are developing products and services that require various kinds of content. The content needs can vary, and a company can be looking for the development of key messages, brand values, or other collateral.

A PR agency works with various clients to flush out non-paid strategies that help build credibility. These strategies include working with journalists to have a brand story and interview placements. A PR campaign can be designed for a product or service launch or executed consistently for companies to maintain brand image.

How to get started with a B2B Content Marketing Agency?

A company can identify a few basic things before hiring an agency for its content-related needs. This may include the following:

Identify your target audience

Before you sign on with an agency you should identify your potential customers. This includes doing a small research on the kind of customers you have their behaviors and other important things that can help in marketing to them and communicating with them. Identifying target audience will greatly help in designing the right content.

Shortlist your agencies:

To find a suitable agency, you should do research on the kind of agencies that are good and have a successful portfolio that has at least a few clients from your industry. Shortlisting agencies will enable you to save time and energy instead of talking to everyone on the lists available to you. Once the agencies are shortlisted you can contact them for further proposals.

Start with a good brief:

Agencies and clients can have a great working relationship when they start off with clarity. A good briefing document that outlines the needs, budgets and timelines can really make the project successful. Briefing document templates can be found online and you can customize it according to what you need.

TOP 25 B2B Content Marketing Agencies

Here’s a quick rundown of the TOP 25 B2B Content Marketing Agencies to date. Take a look below:

1. Top Agency

Top Agency

Location: San Francisco, Austin, New York

Year Founded: 2018

Employees: 100

The Top agency is a B2B content marketing agency in the United States. The agency provides services like content marketing and digital marketing. 

As one of the best B2B content marketing agencies, the Top agency renders different kinds of services to its clients and their strategies also vary with their clients. The normal approach begins with the multi-domain level where analysis is done on every client’s requirements on the periodic metric. After analysis, then a strategy is created using the core weaknesses and strengths of the company to improve its reputation and communique between the company and its audience.

Clients List

  • UCLA
  • Brainly
  • National PTA
  • FlipGive

Learn more on the company’s website.

2. Sociallyin

Location: Alabama

Year Founded: 2011

Employees: 16

Sociallyin is a social media agency that practices paid social advertising, content production, social strategy, influencer marketing, community management, and many more. They create several social media contents for clients. Their creative team has mastered the ideology behind marketing and set the pace for production.

Clients List

  • Tri-State
  • Dick’s Sporting Goods
  • Alfa Insurance
  • Marketing Land

Check the company’s website for more info.

3. Clay

Location: New York, San Francisco, Lisbon, Belgrade

Year Founded: 2016

Employees: 50-99

Clay is a B2B content marketing agency, a global UI/UX design, and branding agency headquartered in San Francisco. The agency partners with top companies in the world to create transformative digital experiences, brands, and websites. They create strategies, developments, and designs across all platforms. They also design engaging digital used by a wide range of people by applying behavioral science to customer experience.

Clients List

  • Facebook
  • Google
  • Slack
  • Coca-Cola

Check the company’s website for more info

4. Sculpt

Location: Texas

Year Founded: 2012

Employees: 1-10

Sculpt is a top B2B content marketing agency on social media. The agency has helped numerous B2B marketing and business leaders obtain customers with some guaranteed social media strategy programs. Their services include paid social media services, B2B social media content creation, social media channel strategy, B2B community management services, social media analytics, and reporting, B2B influencer marketing services, social media training and consulting, and B2B social media management services.

Clients List

  • Blend
  • Velo
  • Pearson
  • Allsteel

Check the company’s website for more info.

5. Disruptive Advertising

Location: Utah

Year Founded: 2013

Employees: 176

Disruptive Advertising is a B2B content marketing agency that claims to be the most reviewed marketing agency across all review platforms like Google, Upcity, G2, and Facebook. The agency focuses on conversion rate optimization for eCommerce businesses, they also fix leaky funnels to increase revenue and conversion rates.

Clients List

  • Fandango
  • Adobe
  • PennyMac
  • Madisonreed

Check the company’s website for more info.

6. Viral Nation

Location: New York, London, Caribbean

Year Founded: 2014

Employees: 202

Viral Nation is a B2B content marketing agency that provides full-scale digital marketing services. Their research ability and capability to connect the dots between audiences and brands make them one of the smartest B2B marketing agencies you can work with. The agency has won numerous awards including the Influencer Marketing Award for “Best Large Influencer Marketing Agency” in 2020, EY Young Entrepreneur of the Year for 2019, and many more.

Clients List

  • TikTok
  • Disney
  • Canon
  • Dunkin

Check the company’s website for more info.

7. Cleverly

Location: London

Year Founded: 2016

Employees: 11-50

Cleverly is a B2B content marketing agency that specializes in LinkedIn marketing. LinkedIn is one of the biggest channels for B2B marketing and you would mostly need the help of agencies like Cleverly to generate leads on the platform. Their services include white-label lead generation services, LinkedIn targeting, outreach messages, prospect list building, custom lead magnets, targeting filters, automated funnels, and many more.

Clients List

  • Bambee
  • Amazon
  • Uber
  • LeaseLock

Check the company’s website for more info.

8. Moburst

Location: Israel, New York

Year Founded: 2013

Employees: 107

Moburst is one of the best B2B content marketing agencies you would love to work with. Almost half of the 15 mobile app providers that have superseded more than a billion downloads across the globe earned that with the help of Moburst. The agency has won numerous awards including the 2022 Telly Award, 2021 Most Effective Video Campaign 2021 from London’s Masterclass Awards, and many more.

Clients List

Check the company’s website for more info.

9. Earnest

Location: London, New York

Year Founded: 2013

Employees: 273

Earnest is a B2B content marketing agency that has won numerous awards in its field. The agency offers full-service digital marketing services. Their services include UX design, brand management, content marketing, marketing strategy, campaign management, website, events, and demand generation.

Clients List

  • Vodafone
  • Samsung
  • Oracle
  • Canon

Check the company’s website for more info.

10. The MX Group

Location: Illinois

Year Founded: 1989

Employees: 146

The MX Group partners with the UK-based agency Bray Leino to serve clients globally. The agency is a full-service digital marketing agency. Their services include web design & development, strategy, analytics, content marketing, marketing automation, event marketing, creative, and many more.

Clients List

  • Cummins
  • Siemens
  • The Finnys
  • Atlas Copco

Check the company’s website for more info.

11. Mower

Location: New York, Chicago, Boston, Atlanta, Cincinnati, Charlotte, Rochester

Year Founded: 1959

Employees: 173

Mower is a B2B content marketing agency that is best known for its integrated marketing communications (IMC) services and its “Brand as Friend” marketing approach. Their services include strategic consulting, PR and public affairs, and IMC.

Clients List

  • Helio Health
  • GE Energy
  • Bosch
  • Freightliner

Check the company’s website for more info.

12. Bader Rutter

Location: Milwaukee, Chicago

Year Founded: 1974

Employees: 275

Bader Rutter offers full-service marketing and can work with businesses in any sector. Although, the agency has a strong capability in the agribusiness sector. Their services include business consulting, PR, advertising, analytics, design, media planning and buying, social and digital, and experimental marketing.

Clients List

  • Zoro
  • MobCraft Brewing
  • Raymond
  • Pioneer

Check the company’s website for more info.

13. Velocity Partners

Location: California

Year Founded: 2000

Employees: 92

Velocity Partners is a B2B content marketing agency with multiple capabilities. The agency strongly focuses on content marketing. Their other capabilities include marketing strategy and positioning, web development and digital, branding and design, and content performance.

Clients List

  • Amazon Web Services
  • Citrix Systems
  • Sprint Business
  • Constellant

Check the company’s website for more info.

14. Oakwood

Location: Singapore

Year Founded: 1960

Employees: 3,500

Oakwood offers full-service digital marketing services. The agency works with both B2B and B2C clients. Their services include experiential marketing, marketing communications, advertising & media buying, analytics, customer relationship marketing, content, social media marketing, events, brand, and many more.

Clients List

  • Mattel
  • IKEA
  • Scrabble
  • Majestic

Check the company’s website for more info.

15. JellyFish

Location: U.S, South Africa, Europe

Year Founded: 1999

Employees: 431

JellyFish offers full-service digital marketing services globally. They work with both B2B and B2C clients. Their services include social media marketing, advertising, SEO and App store optimization, content marketing, strategy, email marketing, consulting, branding, analytics, and many more.

Clients List

  • eBay
  • Uber
  • Samsung
  • Disney

Check the company’s website for more info.

16. Bray Leino

Location: England

Year Founded: 1974

Employees: 1500

Bray Leino is a B2B content marketing agency based in the U.K. The agency partnered with the U.S based agency The MX Group to reach its audience globally. Both agencies are doing great in B2B marketing. Their services include direct marketing, creative, PR, brand, events, experimental marketing, strategy, and many more.

Clients List

  • Wylex
  • Clarks
  • Barilla
  • Mondelez

Check the company’s website for more info.

17. Torpedo Group

Location: London

Year Founded: 2019

Employees: 42

Torpedo Group is an award-winning B2B content marketing agency that serves clients globally. Their services include I.M.C, branding, UX and CX  design, content marketing, and many more.

Clients List

  • Adobe
  • Panasonic
  • Epson
  • Paragon

Check the company’s website for more info.

18. Expandi Group

Location: London

Year Founded: 2000

Employees: 400

Expandi Group is a B2B content marketing agency that serves clients globally. The agency focuses on helping technology companies boost their digital footprints. Expandi Group introduced the concept of performance marketing which enables clients to pay based on the result the agency delivers.

Clients List

  • HP
  • IBM
  • Google
  • Hewlett Packard Enterprise

Check the company’s website for more info.

19. MOI

Location: Seattle, New York, London, Dubai, Sydney, Munich, Singapore

Year Founded: 1987

Employees: 51-200

MOI is a creative, experimental, and digital media agency. The agency won the B2B Agency of Year Awards in 2019. The has worked with numerous big brands offering services that include strategy, web development, digital media, research events, experimental marketing, creative, and many more.

Clients List

  • Oracle
  • Google Cloud
  • Colt
  • Capgemini

Check the company’s website for more info.

20. Quarry

Location: North America

Year Founded: 1973

Employees: 51-200

Quarry is a B2B content marketing and niche demand marketing agency. The agency serves B2B technology companies in North America. In 2019, the agency won the New York Global ACE Award.

Clients List

  • Chevron
  • Cisco
  • eBay
  • Oracle

Check the company’s website for more info.

21. The Crocodile

Location: London

Year Founded: 2021

Employees: 255

The Crocodile is a global B2B content marketing agency that is in alliance with Affinità. Their services include social media, content marketing, advertising, customer experience, UX design, strategy, marketing automation, and many more.

Clients List

  • Nectar
  • Dell
  • Sohonet
  • KPMG

Check the company’s website for more info.

22. Growth Sandwich

Location: France, London

Year Founded: 2017

Employees: 1-10

Growth Sandwich focuses on helping early-stage SaaS start-ups introduce their products. The agency was founded by Aggelos Mouzakitis who has a proven track record of success and is very selective with who he works. Growth Sandwich can help create and execute a winning go-to-market strategy.

Clients List

  • Nimble
  • Farfetch
  • Hiroes
  • Jetti

Check the company’s website for more info.

23. Sköna

Location: Sweden, United State

Year Founded: 2004

Employees: 1-50

Sköna is a B2B content marketing agency. The agency has worked with many big brands. Their services include SEO, creative, events, marketing automation, advertising, and many more. 

Clients List

  • Figure Eight
  • Mercuri International
  • Punchh
  • Unsupervised

Check the company’s website for more info.

24. Stein IAS

Location: New York

Year Founded: 2013

Employees: 51-200

Stein IAS is a globally recognized B2B content marketing agency. The agency has won numerous awards in its field including the B2B Marketing Elevation Awards 2020 in 4 categories. Stein IAS helps clients build their brands and also helps them generate demand for their products and services.

Clients List

  • Sylvania
  • Merck
  • Tetra Pak
  • Ingredion

Check the company’s website for more info.

25. Gravity Global

Location: London

Year Founded: 1989

Employees: 51-200

Gravity Global is a B2B content marketing agency. The agency has won numerous awards including B2B Marketing Elevation Awards 2020 in 9 categories. Their services include analytics, performance marketing, brand strategy, creative, marketing automation, research, PR, social, content, media planning & buying, and many more.

Clients List

  • Avast
  • Aetna
  • ADESA
  • Coca-Cola

Check the company’s website for more info.

Our blog

Related blogs

Tools and strategies modern teams need to help their companies grow.