Beauty Marketing Agency
Content marketing is a powerful strategy for beauty brands to connect directly with their consumers and provide value far beyond the product itself.
About Us
We get glowing results that are always in style
Beauty marketing is about selling the dream and making it attainable. Whether you're an established cosmetic brand looking for a new audience or an upstart skincare brand just breaking in, we have the strategy that will make you stand out.
We're experienced, data-driven marketers who create beauty industry advertising, marketing, and public relations campaigns that are as eye-popping as your products. At TOP, we aspire to bring your beauty brand to life and help uplift your customers along the way.
Beauty marketing is about selling the dream and making it attainable. Whether you're an established cosmetic brand looking for a new audience or an upstart skincare brand just breaking in, we have the strategy that will make you stand out.
We're experienced, data-driven marketers who create beauty industry advertising, marketing, and public relations campaigns that are as eye-popping as your products. At TOP, we aspire to bring your beauty brand to life and help uplift your customers along the way.
Our Approach
Finding Beauty in the Data
We are first and foremost, a data-driven agency. We revel in discovering and interpreting unique insights about different audiences. The beauty industry is no different and with the rise of beauty influencers on technology platforms like Tik Tok and YouTube, understanding the data behind their success is critical for finding success of your own.
Through various data collection methods like surveys, focus groups, social and mass media listening, we develop deep understandings about your customers and create marketing campaigns that play to what they want and expect from beauty companies. Our award-winning data and creative teams work seamlessly to increase your ROI at every turn.
How We Work
Utilizing multiple marketing platforms to reach and engage a devoted audience.
The rise of the influencer in marketing has not been felt as keenly as it has in the beauty industry. The beauty influencer community has bred several true megastars and thousands of very popular and influential micro-influencers. At TOP, we recognize the power of micro and nano influencers and use them to our advantage, reaching audiences that are engaged on a level others can't.
Similar to Moneyball in sports, we seek out undervalued influencers and team them up with others with different benefits or audiences. These influencers work in tandem, complimenting each other and reaching far more engaged fans than can be reached by spending your entire budget on one massive influencer.
What makes us different?
We choose the right channels
Different types of content belong on different marketing channels. We know where to put those makeup tutorial for maximum exposure.
We use data to get creative
All of our creative assets are grounded in sound data, so you always know that the clever slogan we've developed for your brand is backed by science.
We know e-commerce
Beauty product marketing hinges on e-commerce and we're experts in the field. We take data insights on your customers and create stunning campaigns that are as beautiful as your products.
We understand your audiences
No two groups are exactly the same. A one-size-fits all approach will not appeal to everyone so we take the time and do the research to understand each audience and develop the right plans to reach them.
Our Beauty Marketing Expertise
Our Formula
Use every platform to your advantage
Content marketing should be in the very DNA of your brand. Create beauty tutorials and reviews across a variety of mediums from print, video, and social, to highlight your expertise reach your audience they way they want to be reached.
Build brand advocacy through community
Millennials and Generation Z are known for choosing brands that they can connect with. Maximize that connection by building a community of customers and fans, via social media and other forums to help your brand resonate.
Collaborate with micro-influencers
Influencers are a huge asset to beauty brands. Customers want to interact with real people that share the same experiences. Build trust, loyalty, and authenticity by working with people your customers can identify with.
Foster mutually beneficial partnerships
The beauty industry is wide and varied opening up opportunities for brands to partner with other brands who may not be a direct competitor. This creates a holistic approach to beauty that adds real value to both brand's customers.
75%
The amount “time watched” on Youtube beauty videos has increased in the last year.